3 ways to develop your personal brand

Whether you are corporate professional or entrepreneurial goals, it is important to make your personal brand. Why? This is your safety shield and your physical shield when the time of change comes. Let’s clarify: an individual brand is not about pride and it is not about performing performance. This is about to ensure that your value as a professional is safe and visible regardless of employment or corporate craze.

For a long time, it felt that the formula of business success is very simple: “Work hard, get awards.” At the beginning of a career, this formula checks, but when you reach the middle management, the results (jobs, promotion, increment etc.) stop appearing. Suddenly, your performance becomes secondary to office politics, restructuring, bureaucracy and many external factors. So what can you do?

Create a private brand.

I know how valuable an individual brand can be. When I was 35 years old, I was removed from my corporate position and I immediately felt like a fish out of water. My problem? I was trapped in the trap of getting all my commercial recognition from within the company structure. I independently gave my effort, time and creativity to the company that treated me like a number. It was learned a difficult lesson, but I was lucky that I learned it at the beginning of my career and despite professional ups and downs, it opened my eyes about the importance of installing building blocks for the protection of my personal brand.

So where do we start? I have identified three tasks which we can lift towards making our personal brand today:

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1. Network

Networking can actually be done in some ways, but it can be useful to divide your networking efforts into two categories: local and global.

Developing your local community is a great investment of your time. start small. Join local business owners, neighbors and your child’s friend’s parents. Search for local networking groups, participate in programs, become volunteers with local organizations and take networking meetings – even if they don’t feel that they will be able to help you. Spreading your name there and dedicating time and efforts to your local community helps you to have a relationship between industries and expertise.

While creating your network globally – you have to be digital. Although this concept is not new, the importance of being socially skilled through virtual correspondence has increased rapidly as a result of distance work during epidemic. Now, when it comes to their network, the mentality of professionals is widespread, so their digital appearance should reflect this trend. Do research and find out who is in your industry or does like you in other businesses. Join these people.

2. Create your online appearance

It is important to understand the value of developing your online appearance, working by hand with global networking efforts. Although this may vary slightly depending on your industry and where your network business does, a certain condition is to strengthen your linked -in profile.

I can give the most important advice for your construction Linkedin Profile: Do not connect your identity to a specific company. Rather, build your personal brand Yours Career achievements, Yours Career successes, Yours Attempt, Yours Wins You should establish your unique value proposal, reliability, industry and subject matter expertise. You can do this through articles, videos, rich materials, busy speaking etc. It is important to demonstrate your expertise in public. Of course, you can tell where you work, but remember: Your brand is about you.

Think of it in this way: If you are applying for a job and somehow succeed through AI filters, initial screening and interview, what separates you? Does you look stable and have a good bet for their company? social proof. It is difficult to make it fake when you have backgrounds and evidence of success from year to year.

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3. Invest money and time

As your network and online appearance increases, you will find that the demand for joining, posting fresh materials and making relationships has become very demand and a lot of time has taken. When you want to keep these touch points and connect with your network thoughtfully and provide price-pack materials, a point comes where you have to make a strategy of better ways to strengthen your personal brand without spending too much time on maintenance. It is here that I bend towards evergreen material and technology solutions.

The evergreen material is exactly the same as it looks – the backbone of the main material which applies to your network regardless of time or circumstances. This material can be posted again, can be re -used and it can be changed. The most important thing is that it provides firm reliability for years that supports an individual brand.

At some point, investing in technology solutions also becomes valuable to help remove lethargy. Ask yourself: Is it appropriate to buy premium linkeded membership? Should you consider an automation software to send a price-addic message to the connections? Will you benefit from content scheduling tools? Taking advantage of technology solution tools to support your online appearance is a great way to maximize your access by adding greater stability to your individual brand.

At the end of the day, it is important to feel that a private brand does not form overnight. Like physical health or financial security, it requires continuous efforts that are most effective when they are included in the daily routine. So start networking local and globally, create your online appearance and invest a little time and money to maximize your personal branding efforts.

Whether you are corporate professional or entrepreneurial goals, it is important to make your personal brand. Why? This is your safety shield and your physical shield when the time of change comes. Let’s clarify: an individual brand is not about pride and it is not about performing performance. This is about to ensure that your value as a professional is safe and visible regardless of employment or corporate craze.

For a long time, it felt that the formula of business success is very simple: “Work hard, get awards.” At the beginning of a career, this formula checks, but when you reach the middle management, the results (jobs, promotion, increment etc.) stop appearing. Suddenly, your performance becomes secondary to office politics, restructuring, bureaucracy and many external factors. So what can you do?

Create a private brand.