Seven years after purchasing a white wolf from the CCP game, and seven years after finishing it as a “separate unit”, Paradox interactive is bringing it back as “official licensing and publishing unit, including Vampire, The Mascardade, Warevolf: The Apocalypse and Hunter:”.
White Wolf will also serve as co -publisher of the upcoming vampire: The Mascardade – Bloodlines 2, which is ready to launch in October.
Darkness EVP Marco Behmanman said, “I feel incredibly excited and proud to bring back the White Wolf as an independent business unit, taking the famous world of darkness IP portfolio in the future.” Announcement“The establishment of a dedicated publishing wing for our internally developed tabletop roll-playing games strengthens our already successful licensing business. It allows us to develop both classic and new IP rapidly and with a clear long-term transmedia vision, always in collaboration with our emotional fans and partners.
“White Wolf name echoes in eternity, with strong brand recognition in entertainment fields, including game makers, licensing partners, retailers and distributors.
I am usually doubting the effects of rebranding exercises: putting a new name at the door “actually” to empower the brand to work closely with the partner and develop more products for fans “in ways that this darkness cannot be under the brand world?
All things will have a direct access to the brand’s development resources and marketing support, “said,” Paradox said, “With access to a global network of distributors and partners, ensuring that the world of dark fans worldwide can experience compelling stories of the brand.” All that is good, but again, I am not clear how a new letterhead drives in the ways that the world could not do the world of darkness.
Nevertheless, the troubled history of the White Wolf brand makes it an interesting step. The White Wolf was founded in 1991 and merged with CCP-Yas, Eve online people in 2006, but a employed world of Darkness MMO (which seemed, and still seems to be honest, such as a one-way idea) and eventually canceled in 2014.
Paradox bought the White Wolf and all related assets in 2015, but after the release of the Vampire, plug the plug after three years: The Muscandrad Source Books that were improperly referred to by gay people in Chechnya and also faced allegations. Nazis catering,
“Practically, White Wolf will no longer serve as a separate entity,” Shams Georgani, who served as VP of the contradiction of trade development at that time, wrote in a one-handed declaration (through) Webac machine“The White Wolf team will be restructured and directly integrated into the contradiction interactive, and I will temporarily manage things during this process. We are recruiting new leadership to guide both creative and commercially white wolf in future, a process that has been going on since September.
“Moving forward, the White Wolf will focus on brand management. This means that the White Wolf will develop guiding principles for its vision of the darkness, and will give the licensees the necessary equipment to create new, excellent products in the world of this story. White Wolf will not develop and publish these products internally. It has always been an intended target as a company, and now it is a company in the form of a company. Is.”
By some measures, seven years are a long time – to sufficiently forget the controversial past of the white wolf, or to blow at least. Nevertheless, reviving the brand attacks me a little as a head-and-a-shout: does the strength and belief of the brand actually be in the white wolf that is in the world of darkness in the world? Maybe the old -time tabletop gamers will feel differently, but when I think about the vampire (or warevolf, which I came in contact for the first time), I think the world is the first and foremost.
I have asked Paradox if it is ready to share any more insight out of its reasons to bring back the White Wolf brand, and if I get the answer will be updated. Meanwhile, there is a close look here is what all this started: Bloodlines 2, as mentioned, is now scheduled for launch in October, and despite its own very well -written problems, it is coming together very well.
