Google is cooked … a luxurious, rich, collapse, yet cooked like a tender stake in the fourth place of July.
I know it seems dramatic, but we can see the slow demise of Google as we know.
Testify in google No -confidence testThe head of Apple’s services, Eddie Q, confirmed that low iPhone users are using Google Search on Safari and are instead of AI.
Cook!
Also: how chat can change the Internet as we know
Now, before you feel that I am writing Google’s Obituari, let me be clear. As I have said earlier, I believe they will find out, even if it means changing their business model.
He said, if your business depends on Google in any way, whether it is your business profile, review, SEO, or advertising manager to run the advertising manager, you need to pay attention to what is happening.
In today’s article, we dive what is happening with Google and how it affects you. Let me also tell you how we reach here and what the future can be, as well as share three things that you can prepare.
If you are new to my work, My name is Leaster, But feel free to call me lace. I am a founder with a successful exit, currently the executive chairman of a group of ECOM brands, and a prize -winning performance market.
My team has adopted AI to develop internal equipment that allows us to stay in a highly competitive place. We act like a technology and data company compared to a specific ECom brand, which gives me a front-power seat how AI is re-shaping the world of online business.
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If you are finding it difficult to live with AI and want insight and opportunities in this crowded place, Check my free newsletter, no full just facts. I shared what is working, what to see, and AI innovation that deserve your time.
But enough about me. We need to talk about why Google is losing his grip on search, can be harmful to small businesses.
Understand the landscape
Before we jump into it, we need to understand why Eddie Q spread beans on what is happening with Google’s main occupation.
The Department of Justice and many states are sueing Alphabet, the original company of Google, arguing that its exclusive deals with companies such as Apple have anticomatic and potential monopoly.
Originally, Google is paying billions to be a default search engine on Apple devices, effectively closing any real competition. The decision in this case may break their $ 20 billion-year agreement.
At the stand, Apple’s AD Q revealed that, for the first time in two decades, the search traffic on Google’s Apple devices was actually demolished last month because users started turning to AI instead. Qu has also mentioned that Apple is considering rebuilding safari discovery facility to include more AI features … yikes.
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I promise that I am not trying the man, but the DOJ is about 10 years delayed. The reality is that AI is already changing the way people find for systematically information. The habits of search are developing on their own, whether there is a court room fight or not.
The position of Google as the default search engine is beginning to look like a moot point when users are pivying for tools such as chat and perplexity. This is a video of going after a blockbuster today to have a video rental monopoly.
The world has already moved forward.
What does this change mean to you?
Long story short, the way people search, do research, and choose businesses, changing an AI update at a time, but it is necessary to keep in mind that people are still searching, not just in the place they used to do. These nuances are important to understand your next step.
Since more users turn to AI tools such as chat and perplexity for answer such as AI tools, traditional search engines are no longer the only entrance to your business. This change in behavior with time will lead to less traffic for your product or service. If you are buying traffic from Google as search or shopping advertisements, you can expect an increase in those advertising rates.
However, if you are selling traffic to Google as Google Adsense, you can expect to reduce your advertising revenue until Google and others overhaul quickly that the search integrates AI.
Too: 3 Ways AI mode of Google will change how you shop online – if it works
Therefore, not only these changes will compress your margin when it comes to the paid traffic, but they will also affect your revenue as your business gets a lower visibility.
But it is not just traffic and margin on the line. Data is also disappearing.
It has also not been discussed that if users are going directly to AI to answer their questions, the owners of the online business will lose information about which keywords are using customers to find them. Worse than that, we lose the ability to do competitive analysis because we can no longer see what is working for them.
Yes, this situation is less than ideal for us.
What do you do next?
Ah yes, all important questions: What do you do next?
First, don’t panic, but you still cannot afford to stand. I get it, this uncertainty is uncomfortable, but honestly, it is a big opportunity to do something different.
This opportunity owns its traffic by creating an individual brand.
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Being the owner of your traffic means that you are having a direct relationship with your audience so that you do not depend on Google, Social Media Algorithms, or any third-party platforms to reach your people.
This means to increase your email list and create a loyal on the platform, where you control the connection, such as newspapers, podcasts, private communities, or even in-travelers.
There are a tonne methods of connecting with your audience, but it all starts with you exit, tells your story, and makes a real relationship with the people you want to serve.
Think how Steve Jobs’s individual brand -shaped Apple or Jeff Bezos felt Amazon personal. His individual brands highlighted whatever they were doing, which made the tasks such as hiring top talent or making investors easier.
I am fast on this occasion because as AI has taken over, more people will crave that real human relationship. My team and I have assembled it back.
Also: AI will not take your job, but it will definitely happen
This is what we experienced when we were all limited in 2020. Virtual events and software were all anger, but the moment we could go out, real -life experiences were discontinued. Still, experiences are still growing.
According to EventbriteThis is a big change from material things towards real -life moments.
Therefore, I am betting that we will see the same thing with AI. Yes, it is innovative, and it is shaking things, but people are already showing signs that they want more human connections and less robots.
recently Gallop study It was found that most Americans have negative views about the impact of AI. 72% seems to seem to increase the spread of misinformation, 64% think it will damage social connections, and 60% are concerned about job protection.
Low Line: Human connection is what is ahead, and this is the reason that you should start building your personal brand and own your traffic today.
my two cents
I have given you a lot to think about today, so I will leave you with it.
The game is changing, but it is over. Certainly, all plays are undergoing Google, may look like trouble for your product or service, but honestly, a new opportunity is here, and it can be even better for your ticket.
Also: How you succeed in business, shift fast – and not due to AI
Just don’t stand still.
😇 Hope it helps. I listen to you.
PS if you want more easy and useful AI tips and tricks, Sign up for my free newspaper, no full just facts.
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