Apple’s wwdc 2025 was chronicing the text of new software, Formula 1 reference, and a piano man separate app reviews. But a major feature found the small end of the stick: Siri.
Although the company continuously referred to Apple Intelligence and put forward new features such as messages, facetime and live translation for phone calls, AI Assistant of Apple was barely mentioned. In fact, Siri received the most attention when Apple explained that some of its pre -promised features were following the schedule.
To find out what many people saw as an elephant in the room, to find out that Apple’s keynote speaker has briefly mentioned that it had updated Siri to be “more natural and more useful”, but privatization features were still on the horizon. Those features were first mentioned in last year’s WWDC, in which a rollout timeline “during the next year.”
“We are continuing our work, which makes Siri even more individual,” SVP Kreig Federghi, SVP of Software Engineering SVP SVP SVP. “This task required more time to reach our high quality bar, and we are ready to share more about it in the coming year.”
Apple’s relative silence stands out on Siri
Apple is Long criticized Apple in the race to build AI apps and services for the shortcomings of intelligence and to fall behind contestants such as Openi, Anthropic and Google. Apple’s AI model is rarely mentioned with its rivals. When it comes to the power users searching for real -life benefits, give more advanced AI agent capabilities alone.
This year, the company’s relative silence on a individual Siri was standing out for a handful of reasons. For one, Apple has his own marketing push: last year, it is gone TV advertisement for a revived Siri Showing the features that have still not come.
Then Apple is contestants. Both Google and Microsoft are working hard on AI and proceed to integrate it rapidly in their operating system. For example, next month, next to Google’s I/O conference, Android was the first person to have free access to a live Gemini feature that allowed AI a assistant to see and react to images and objects on your screen. And as part of the build conference of Microsoft last month, Microsoft announced the AI shortcut at Windows 11’s File Explorer, allowing users to click on a file and immediately see tips like staining materials or abbreviations like staining materials.
Meanwhile, the stumble of Apple Intelligence has given people a lot to joke in months since its rollout. The feature’s Rocky Debut included the notification summary, because the company had disabled him for some app categories. BBC reported The device will transform many headlines into incorrect summary.
On Monday, the company’s strategy was to roll out a wide health of small, functional updates run by Apple Intelligence – and partially by chat – which can help capture the contestants in terms of translation and search. Apple’s image playground is now integrated with the technique of Openai, and the users can tap into Chatgpt to convert a friend’s photo into an oil painting or other types of art style. Apple provided the developers access to the on-device large language model behind the Apple Intellation, and also introduced live translation features, which allow users to translate to translate between messages, facetime and languages in phone calls.
In WWDC, Apple also pushed visual intelligence facilities with the aim of taking action and allowing users in various apps to take action and take action. According to Apple, “According to Apple,” User can ask about what they are watching on their screen, as well as Google, Etsy, or other supporters to learn about what they are watching on their screen. To find similar images and products to find. “
Some people were waiting to use WWDC for Apple, as the opportunity to announce that it was expanding its AI options for iOS beyond chat – for example, Siri was allowing Siri to tap in Google’s Gemini for the complex user Query – but this did not happen this time.
In the last June, during a live session after an Apple Keenote, Federghi mentioned that Apple Intelligence would eventually allow users to “choose models” what they want, “especially leaves the names leaving the name. One of Apple’s Backnd Updates in February A Gemini indicated on integration, and in April, Google’s discovery during monopoly testing proceedings, CEO Sundar Pichai said that the company planned to make a deal with Apple by mid -2012, with a rollout by the end of this year. Everyone is still waiting for him.
