Franchise leaders from all over the world are united for the inaugural World Franchise Day today, a new global initiative that aims to raise awareness about the significant economic impact of franchiseing and celebrate local trade owners behind brands.
This idea came to Sherry McNell President and CEO Canadian franchise associationIn the middle of the night. “I woke up at 3 o’clock and I thought, HeyH Mere Gosh, why do we not have any kind of franchise day? There is a national chocolate cake day, a national potato chip day, etc., so I started doing some research, and I did not find anything about the actual celebration of franchiseing on Google. ,
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Along with Kirk Alan, co-founder Rehabilitation mediaAnd in cooperation World franchise council (Which represents more than 40 countries), McNell helped establish today, 11 June – and later on the second Wednesday in June – as World Franchise Day. Target? They are really to spotlight franchisees as owners of small businesses.
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“People often think that franchising is just a big business,” says McNell. “But the franchises are your neighbors. They hire locally, pay local taxes and support their communities. They are the definition of local purchases.”
From mobile dogs to home services and fitness studios, franchising is expanding in new areas worldwide. According to the Canadian Franchise Association, franchising is now more than 660 Specific Professional categories – beyond fast food and retail. At the same time, franchise service providers and advisors are also growing rapidly, with many firms to support brand and franchise to equally support services such as digital marketing, PR and lead generations.
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For a possible franchise, both McNell and Alan emphasized proper hard work – the total startup costs, changes in the expected lifestyle and the importance of alignment of moral brands. “Look for people,” McNell says, refer to organizations like CFA and International franchise unionWhich is the vet of members for responsible franchising.
Finally, it is expected that World Franchise Day serves as a celebration and a rally cry. “Every franchise brand should do something – put a poster in the window, share the story of a franchise, give a coffee,” Alan says. “Because franchiseing is globally recognized.”
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