In any way you slices it, OnePlus is enjoying a fruitful 2025. Just a few months after OnePlus 13’s best phone buying money, OnePlus Watch 3 became one of the best Android smartwatches around, and the newly declared OnePlus Pad 3 is set to set prominently in our guide for the best Android Tablet.
All three products are flagships in their respective categories, but OnePlus is now ready for its annual swipe in the mid-range tech market.
In a special interview with Techradar, Celina Xi, Chief Marketing Officer of OnePlus Europe, revealed the names and details of five new mid-range OnePlus products for stores in July-especially OnePlus Nord 5, OnePlus Nord CE5, OnePlus Buds 4, OnePlus Pad Light, and OnePlus Pad Light, and OnePlus Watch 3 43 Mimmimi.
Techradar: What do you see as the major USP of the OnePlus Nord series in 2025, in the reference to your place in OnePlus portfolio and both in the context of both in the broad mid-range smartphone market?
Celina Shi: The OnePlus Nord Series is our mid-range smartphone series, designed to provide balance of flagship features at a cheaper price. It loves a significant number of our community that enjoys its fun and more playful tone. The OnePlus Nord series is boulder in color and style compared to our major chain and offers people a real opportunity to display their personal identity through equipment and its brands.
In July this year, I am happy to announce that OnePlus OnePlus Nord Series: OnePlus Nord 5 and OnePlus Nord CE5 will launch two new devices at CE5. The latest chain is a display powerhouse that provides endless endurance, allowing you to play and make day and night.
TR: What, especially, makes OnePlus Nord 5 a “display powerhouse”?
CS: The new OnePlus Nord 5 is what we are calling double-pancha-it has an extraordinary camera and an extraordinary chipset.
While you have to wait to find out about the camera, I can confirm that the OnePlus Nord 5 will include Qualcomm Snapdragon 8S General 3 mobile platforms, a wrong way for the mid-range market.
The OnePlus Nord is equipped with 5 LPDDR5X RAM and an advanced 7,300 mm cryoflex liquid cooling system, which ensures frequent smooth performance even under pressure.
The new OnePlus Nord 5 is what we are calling double-pancha-it has an extraordinary camera and an extraordinary chipset.
Celina Xi, OnePlus
For gamers, OnePlus Nord 5 will also support Battleground Mobile India The native 90 frames with frame rate projected from 144fps per second, which means smooth gaming and low intervals.
We have included all these characteristics because our core OnePlus Nord Audiences want a sharp and smooth experience, as they use their smartphones, for gaming and multitasking. Since these types of activities become more complicated with more processing load, we have doubled on our chipset to ensure that we provide a sharp and smooth experience, for which we have become famous.
TR: Both new Nord models have a vertical camera array. Why stepped back to this orientation on flagship model this year?
CS: With any smartphone, there is always a conversation between aesthetic design and is physically possible within those parameters. As technical components develop, they will also work to make our design the best looking products that work better.
The camera module is vertical in the latest OnePlus Nord series as it optimizes the space within the layout device, allowing us to include a best-in-in-class chipset, battery and screen.
TR: And so, what can you tell us about the rear panel design?
CS: Although I can’t reveal the specifics about the OnePlus Nord 5 series material yet, I can say that it will not be in a metal frame this year.
Our design concept for all our devices is in consumer insight. After a global survey conducted throughout Europe, North America, India and China, we found that our target viewers emphasize practicality in design.
The camera module is vertical in the latest OnePlus Nord series as it optimizes the space within the layout device.
Celina Xi, OnePlus
They continuously prefer styles that are brief, simple and elegant. In response, in the OnePlus Nord series this year, we are offering a Nordic-inspired design that reflects these values ​​and echoes with our consumers globally.
Keeping this in mind, I will especially reveal you a color for OnePlus Nord 5 and OnePlus Nord C, which will be launched in Europe on July 8: OnePlus Nord 5 will be launched in dry ice, and OnePlus Nord CE5 in Marble Mist.
TR: Do you believe that users will embrace the new Plus key And Plus mind Interface on Nord 5 series?
CS: We are actually excited about the new plus key, expanding the individual AI experience of the OnePlus. Plus key is not to remove our alert slider, it is a natural growth that is more competent, more comfortable to use, and now to allow to be highly adaptable. Plus key is an adaptable button program for various tasks such as switching sound profiles, launching camera, starting translation, or starting recording.
Plus Mind Interface Sits Completely with our plus key and is the first step to create a really individual smartphone experience with AI. Users can only press the plus key to identify screen materials and add it as ‘memory’. This includes saving on-screen content, suggesting schedule in a calendar, storing on-screen content in mind space and searching with a convergent prompt through AI search.
Beyond the simple screen capture, AI Plus Mind relevantly avails AI to analyze the material. For example, it can remove the schedule details from an image or text and add them directly to the user’s calendar. AI search, integrated with AI Plus Mind supports natural language questions for easy recovery of saved materials.
TR: How does the mid-range smartphone distinguish quality between mid-range and flagship in 2025, with improvement in quality every year?
CS: In OnePlus, our vision is to empower the world through better technology. We launched the OnePlus Nord Series to create state -of -the -art technology, including OnePlus Fast and Smuth Experience, which are accessible to more people. Therefore, when we look at the offer of the OnePlus Nord Series, we try to balance the flagship technology with a cheap price.
But the identity of the OnePlus Nord series is quite different for our major series. It is more playful, colorful and boulder in style.
Those who buy our OnePlus Nord Series are different for those who buy flagships. For our major products, like OnePlus 13 series, we target power users. These are technical enthusiasts who have high demands on their devices, and expect bleeding-nine hardware and friction-free, performing-centered software.
Our OnePlus Nord product is a way to take our major technology and make more accessible to a wide range of users. These are pricing consumers that expect a sharp and smooth experience at a price point that allows more people to join our community.
In OnePlus, the flagship lines and Nord lines play an equally important role in our product and brand strategy. On the one hand, we will continue to manufacture major equipment that integrate the most advanced techniques to provide state-of-the-art experience in premium and ultra-pramium tier. In parallel, we are also committed to making onePlus experience and quality more accessible to users with Nord product line.
TR: Getting away from smartphones for a moment, OnePlus is planning to launch next month?
CS: In this summer, on 8 July, we are focusing on the manufacture of our product portfolio in various categories and price segments. With our OnePlus Nord Series devices, I am happy to announce that we will launch three new products: a new wearable, OnePlus Watch 3 43 mm, our latest flagship headphone, OnePlus Buds 4, and a new tablet, OnePllas Pad Lite.
In February this year, we launched our latest flagship wareball, The OnePlus Watch 3. It was highly popular due to its huge battery life, accurate GPS and health and well -being matrix.
We are bringing a small repetition of this device that is perfect for people with small wrist – but don’t consider it less! It is packed with glasses that rival the full size version, as well as not found on any other device, will be available in exclusive monitoring features-and smooth silver steel!
We are deepening our roots to become a premium ‘Android Builder’ in comprehensive consumer electronics sectors.
Celina Xi, OnePlus
From the OnePlus Pad 3 launch heels in June, we have found that a strong section of our community is looking at OnePlus for a inexpensive tablet that works originally with their other OnePlus devices. We are happy to bring them in this summer. OnePlus pad light will be available in Aero Blue in Europe.
For OnePlus Buds 4, you can expect a flagship sound experience, with dual driver, dual DACS, Hi-RES LHDC 5.0 and 3D audio. For gamers, OnePlus Buds 4 also provides 47ms Ultra-Lo delay in game mode, which ensures a complete audio sink with on-screen action for a competitive edge.
With all the OnePlus products, the style design process (for our new earbuds) has been in front of and the center. This year, OnePlus Buds 4 are available in two color options: Zen Green and Storm Gray.
TR: And finally, looking forward, what is the overroaching product strategy for OnePlus in 2025?
CS: Our journey began with the release of our first smartphone, OnePlus One in 2014, which shared great technology with the world and challenged the industry situation. While our ambition remains to provide extraordinary value for our smartphone users, we are deepening our roots to become a premium ‘Android Builder’ in comprehensive consumer electronics areas. Today, we provide a broad portfolio of equipment in four main categories: smartphones, tablets, audio and wearbals.
Through our ecosystem of equipment, we want to increase our community’s digital life with products that basically add and improve their lifestyle through better technology. We host open ear forums for our community, where we get invaluable response from our users. In 2025, we double the effort through regular community catch-ups through one-one-session where we carefully listen and understand their needs.
On the product side, we will continue to increase the offer of our hardware and software, in which we are like long battery life, (unique) design and (powerful) performance; But also integrate new techniques such as upgraded oxygenos, opinavus and AI to ensure the experience of OnePlus product in all categories and all devices, so that it is much faster and smooth than ever.
So you have this, friends – OnePlus Nord 5 and OnePlus C5 will launch in UK and Europe on 8 July, along with OnePlus Watch 3 43mm, OnePlus Buds 4 and OnePlus Pad Lite. We will get all five new products for testing in the coming weeks, so stay for Techradar for our full decision on the latest mid-range devices of OnePlus.
Which of the newly declared OnePlus products is your favorite? Let us know in the comments below.
