Apple is allegedly considering its most ambitious acquisition: AI Startup Perplexity, whose AI-driven search engine and chatbot are among the major Chatgpt options with around 15 million users.
According to a new Bloomberg report This week, the heads of Apple’s will and acquisitions are interacting with services with Adrian Perika, SVP AD Q and the company’s top officials about the possible proposal. According to Bloomberg’s report, the discussions are still in a very early stage, and Apple has not made bids yet, but the authorities have met several times in the last few months.
Another possibility is, instead of an acquisition, there is a team-up. The final goal will have to integrate the technique of perplexity in an AI-based discovery engine or will be used to make Siri Hooshiyar whether Apple’s employed AI Revamp has been pushed in 2026 for its assistant.
Similar to Chatgpt Search, Perplexity is a traditional search engine and a cross between AI auxiliary. This uses a large language model to comb the web to answer the user questions, similar to a deliberate conversation with a deliberate assistant. This cross-platform is also designed keeping in mind the accessibility, so users can access their AI-operated search and supportive features on many types of equipment.
A smart step on apple’s part
If the regulators force the company to end their partnership with Google, there may be a strategic decline for Apple. With a disturbance under your belt, Apple can accelerate the development of its own AI-operated search engines in the best iPhones, allowing it to shut down the difference with competitors such as Google and Meta in the AI race.
It cannot come even at a better time. Bloomberg told On Friday, Meta first tried to scoop Perplexity earlier this year before proceeding with Scale AI. In WWDC 2025, Apple was a cage about a solid timeline for the full rollout of Apple Intelligence upgrade for Apple Siri. It is quickly clear that Apple needs some external help in bringing its intended AI features to the market, and Perplexity can fill that role.
If a deal takes place, it will be the largest in the history of Apple. The value of Perplexity is about 14 billion dollars, a figure that dwarfs Apple’s most important deal till date: buying beats for $ 3 billion in 2014.
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