Last March, Air France hosted a private event at the Upskell Ritz Paris Hotel in Vandomeme, located in the brilliant heart of the city. The airline made its new mock-up on a full scale La Premier First Class Cabin And treated journalists treated like their most valuable customers.
The new cabin was classic and elegant, which was a showcase of Air France beauty. Matio Renicio, founder of the Italian Bar-Flair website The Flight Club, who was in appearance, asked it for the Haute Couture. Each first-class suite has a separate chair and bed, five windows, sound- and light-fierce curtains, and two 32-inch high-resolution 4K screens. At the end of the presentation, the guests were given a gift: the same upgraded airline will receive the future la premiere passengers of the airline, which will be completed with a high -end pajamas by Jacquemus.
This single kit is a large, rapid aggressive push by leading global airlines such as Air France, Singapore Airlines, Emirates, British Airways, and others, which is to attract iconic, high spending passengers. These kits serve as a powerful marketing tool, widely discussed online (see: Amenity kit tiktok), Collected by enthusiastic people and is sometimes sold on eBay. Call it the Amenity Kit Arms Race.
Dental kits and foam are the utilitarian days of ear plugs. On their lie-flat beds or private pods, premium guests in both first and business classes are congratulated today with a worthy collection of Oscar gift bags. They are defined by collaboration with premiere luxury brands. The first class kit of the amirates has skin care products from boddles with face toner, eye cream and even sleep oil. Singapore provides a bag to its business-class travelers filled with plant-based products Le Lobo. Ana cooperates for first -class offerings with Japan’s largest airline, goods manufacturer Ettinger and Sensai cosmetics, while the British Airways works for its Amenity Bag with its toilet kit and Temper London for London.
Sometimes it is a bag which is collectible. The first class kit of the delta is made by Tumi, by Qatar by the Italian goods manufacturer Brick, and by Eva Air Rimova.
The battle of these airlines to offer the best bags is in terms of the rise and decline of the business class-recently of the first class journey. In the early 2000s, many airlines flew away from first-class cabins, in favor of large business classes, offering a rapidly luxurious experience, with a lie-flat seating place. Some airlines, especially in the United States, completely scattered their first class sections. The reason was economic: trade passenger account for Only 12 percent of passengers but up to 75 percent of an airline profits can be generated.
Over the years, however, high-end airlines have begun reinstating the first class, making a condition that a small but impressive market of elite passengers was being ignored. According to Aviation Analytics Company Syrium, first -class availability globally has become about 1 percent of the total seats, but the airlines that still offer it are making their cabins more exclusive than ever. Air France, Qatar, and Emirates are all launched, or planning to launch, new offerings focus on unique privacy, space and luxury. Think about the airport and a checkpoint service, private suites with doors, unlimited caviar, and even double beds for joints. The goal is not always a direct benefit but a powerful brand awareness.
