Samsung is bringing some major changes to its AI and “click” to find functionality for your 2025 TV lineup.
Samsung announced an update in a news room blog on its Korean site. It focuses on increasing its Biksbi AI Voice Assistant with better natural language processing (NLP), given cable TV, Samsung TV Plus and terrestrial broadcast.
The new update will only apply to 2025 TVs, especially its higher premium sets that include new QLED, OLED, QLED and Frame TVs. This will first roll out in Korea, then expand to other areas in the coming months.
Ask your 2025 Samsung TV ‘Kuch’

It is no secret that Bixby is a bit of headache to use on most Samsung sets, but new clicks for the search update should make it better experience it. Samsung is kitting Bixby Assistant with better AI programming, especially exposing that users were “talking to their TV.”
The new model between the best Samsung TV has a so -called AI button that will now have extensive capabilities based on the situation. When pressed, Bixby can either relay the relevant information about the on-screen content, or you can just ask a question about what is on-screen.
This is because Samsung has increased Bixby with natural language processing (NLP). It is a suit in the field of AI that focuses on bridging the human language with the interpretation of the computer. This will essentially make it easier and more interactive to use Bixby.
This new click for search functionality will be available only in some applications, such as Samsung TV Plus, Terrestrial Broadcasting and Cable TV. Samsung claims that it is “considering the expansion of OTT channels in the future,” but no one gives the word whether it will be available with some best streaming services.
Samsung says that the new update will only apply to 2025 sets. These include Samsung S95F, QN990F 8K TV, OLED TVS like Samsung S95F, QN990f 8k like frames. It will first launch in Korea, then expanded to other parts of the world later this year.
It is not clear that this update will be added to the old models through Samsung’s Save-Eyer Tsen OS update plan, but this is unlikely. Samsung promoted AI as the main backbone of its 2025 TV lineup, and the hardware on old sets may not be as capable – not to mention the fact that the AI button is available only on the new model.

