As publishers have shocked the lack of traffic from Google, the discovery giants have begun to roll the AI summary in search of the main -news feed inside the Google’s search app on iOS and Android. Now, instead of viewing a title from a major publication, the users will look at the logo of many news publishers in the top-left corner, followed by an AI-borne summary that cites those sources.
The app has warned that these summary arises with AI, “who can make mistakes.”
This feature is not yet visible for all news within the Google app, showing that this change is still a test. (Google has been asked to comment about the range of rollout, but he has not responded.) In tests, Techcrunch was able to see AI summary in both iOS and Android Apps in the US
In addition to the summary, Google is trying other ways to present the news displayed in the discover. Although not marked by AI, has not been marked, Some stories will include a set of bullet points Will be grouped under the title or with similar news.
For example, a story in a story about President Trump’s Ukraine deal also included links to other stories about Trump’s latest tasks. Meanwhile, a story about the ice about the Washington Post was followed by Bullet Points in which the content of the story was summarized.
The search app updates come as many publishers have used AI on their sites, including The Wall Street Journal, Yahoo, Bloomberg, USA TodayAnd another. Startups, also, have obtained in action, as with particle, a news reader, who uses AI not only to summarize stories, but also allows users to look at different aspects or ask follow-up questions to better understand the subject covered.
Despite these trials, there is significant concern in the publication industry how AI changes are affecting the website traffic and referral. With features such as Google’s AI overview and AI mode, users will no longer have to visit a website directly to get their search query reply-it can be automatically connivated for them or shared in a chatbot-style interface. Outside Google, this same trend is seen in other AI apps, such as chatgpt or perplexity.
Recently, Google tried to please the publishers with the launch of the proposal, a feature that allows publishers to generate revenue beyond more traffic-dependent options like advertisements. With offerwall, publishers using Google advertising manager can try various ways to provide access to their content, such as surveying micropayments or users, signing up for newspapers, seeing advertising, and more.
But for many publishers, these devices are coming very late, as traffic is already in decline.
A story by Economist This week noted that search traffic worldwide declined by 15% year-on-year as June, which cites the data of the market intelligence company. Similar,
The earlier data of the firm also found that the number of news discoveries on the web, resulting in no clicking for the news websites, had increased by 56% in May 2024, when the AI overview was launched, up to 69% by May 2025. Organic traffic also declined on a journey of more than 2.3 billion.
Between this change, the Google Discover still remained a source for clicks, even the Google search led to a decline in traffic. But now this cannot happen if the AI summary rolls out more widely within the Google app.
