Netflix used AI to generate a scene in TV shows: ‘thrilled’

Netflix used AI to shape one of his TV shows First timeMarking an important milestone in the participation of technology in the film.

Netflix cum-CEO Ted Sarandos Said on Thursday The company used the footage generated by AI in the 2025 Argentina Science fiction series “El endarota“(” The Eternut “), a show that follows a toxic snowfall. For six-episode shows, which came on Netflix 30 AprilNetflix’s Visual Effects Artist tapped into AI, so that a building collapsing in Buenos Aires appeared.

This visual effects sequence “was completed 10 times faster with standard tools and workflows”, Sarandos said in a conference call on Thursday that Netflix distributed it. Second quarter financial resultsNetflix reported a strong quarter, with a revenue of $ 11.08 billion, 16% year-on-year and profit increased by $ 3.13 billion.

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According to Sarandos, “AI represents an incredible opportunity for creators” and offers the opportunity to make films and TV shows “not only cheap”. He said that he resonated with the audience of the AI-based scene show in “L. Etarnota”, he said.

“These real people are doing real work with better equipment,” Sarandos said on the call. “The creators were thrilled with the result. We were thrilled with the result, and more importantly the audience was thrilled by the result.”

^{Netflix cum-CO Ted Sarandos. Photo by David Benito/Filmmazic}

Greg Peters, co-CEO of Netflix, has also mentioned on the call that Netflix is involving AI in other aspects of his business, including personalization, search and advertising. Netflix introduced a new AI-Invented Search Equipment In May that allows users to find the show using signals, “I want something fun and excited.”

Netflix also reported that its customers saw 95 billion hours Price of TV shows and films through the stage in the first half of the year, A 1% increase From a year ago. Non-English materials created a third of the overall view time.

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What is the difference between CGI and generative AI?

So, how is AI used in the show apart from CGI? Films are using CGI, or Computer imaginationFor decades, Alfred started with Hitchcock’s 1958 film Head of headCGI is a device that allows professionals to make materials using computer software, giving them manual control over elements such as texture and lighting.

CGI means that users themselves make objects. Meanwhile, the generative AI, automatically produces objects based on a signal. AI itself reveals how to signal, to complete it, it is less than in CGI. This also means that the user has low control over AI-borne output compared to CGI.

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