Without realizing it, you can already see the first forest of Netflix in AI-made material.
In Its latest company income callNetflix co-CEO Ted Sarandos revealed that AI created a scene of a scene of a building in the new Netflix series. AnnadA post-epocaliptic drama about a foreign invasion in Argentina.
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Sarandos implicated the use of generic AI tools as “an incredible opportunity” for creators to make the material better and cheaper. “These are real working real people,” they explained, “with better equipment,”, “saying that a VFX sequence of collapse of a building was completed” 10 times faster it could be completed with traditional VFX tools and workflows. ”
Sarandos said that it would not be possible to film the scene as it would be far ahead of the budget of this project. Scene Would like It is possible with visual effects; It must have taken more time.
While the AI equipment is common for creators in the entertainment industry, this is the first time that Netflix has used AI-related materials in an original series or film. Given how useful AI can be, just using it There is no problem here in this process. AI is not going away. The issue is that it was used to make materials (not aid), and the audience did not know until months later.
I pulled the scene to check it for myself, and I would not know that it was made with AI (it is on the show’s episode 6 on the 59:50 mark if you want to see for yourself). Two shots, each probably a second tall, large parts of the land falling on the ground. I can probably tell that if I stop and look closely, things seem a bit strange, but especially since the shots in question are seen quickly with real shots, this is something that I will never see in real time.
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Netflix has used AI in other areas. Two months ago, it introduced a new AI search facility, which lets you tell you what you want to see in conversational words. In May this year, it introduced generic AI advertisements.
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