In the least stunning news of the week, Amazon CEO Andy Jassi revealed that the company Alexa Plus, is looking for ways to bring advertisements for its new generative-operated Voice Assistant. during Call a conference After the company’s second quarter -earning report, Jassi said “there will be opportunities, as people are engaged in more multinational conversations (with Alexa Plus), to help to help find advertisements, and also as a lever to run revenue.”
Originally, people will talk more to Alexa, so there will be more ways to advance advertisements on them. He also indicated that Alexa Plus, which is currently free to Prime members, will cost $ 19.99 a month without prime, one day more cost. “As we keep adding functionality (there) some type of membership element may be beyond that today,” he said.
Keeping in mind the Amazon’s device and services division, Alexa and Eco have allegedly struggled to earn money, Jassi is looking for ways to make her hot new cheese, Alexa Plus, more profitable. Non-prime members may take charging $ 20 per month in a way. But when you can spend $ 15 for Prime and Alexa Plus, and get all prime benefits, is going to pay $ 20?
The advertisement is a clear path, as the advertisements are already present on Amazon Eco equipment, which are on board with regular Alexa. These include full-screen with eco shows smart displays that appear randomly and cannot be chosen out.
Another way is that Alexa pushed advertisements with “they” features, which after asking something dealt with the suggestions of a response. These often include encouraging you to buy something from Amazon.
When Amazon announced the return of Alexa Plus in February, I asked Paanos Panay, the head of equipment and services, whether “by way” and full-screen advertisements would stick around. He said, “I don’t think there are lots of changes,” he said advertising models on devices like ECHO are designed to keep the cost low for customers.
I have been testing Alexa Plus for a few weeks now and have not seen any advertisement or have “received in ways.” But the assistant is still in an early access beta stage, and it seems that the plan is that it will come with new ways to pursue the new Alexa advertisements. But I really want it not.
In terms of what can be seen back in 2022, Amazon said that he has asked a customer Alexa feature that would allow the brands to submit their answers to the questions asked by Alexa, such as “How can I remove a pet hair from my carpet?” Alexa Plus, with its chatter, more supportive personality, would be an ideal platform to distribute this type of sponsored result. But if Amazon Alexa Plus is going to be successful in making the world’s best personal assistant “, it will not cut, which is Jassi’s declared target. Why would anyone choose to use an assistant that is being paid to pursue specific products?
One of those high levels for Alexa Plus Jassi can be an advertising version, As Tekkachchan Earlier estimatedAmazon did exactly the same with prime video that booted a high price, advertising tier and all others in advertisements. But in any way, Alexa will actually have to prove its price if we are going to pay for its new capabilities.
Depending on its initial test of Alexa Plus, it is not at a point where I can hand over my daily tasks and tasks, because I will do this if I can ever appoint a real personal assistant. But there is capacity.
There is no doubt that generative AI is going to change how we use digital voice assistants, and Amazon has a head start. This has actually launched its revived assistant with more connivance natural language abilities, some seems to be close to Apple nor Google. Alexa Plus is also one of some common AI-operated services that can take action in real life.
Whether people will be ready to pay for AI features, are still being tested. Openai, Google, Enthropic, and other currently charge for different levels of access to their more advanced AI-chhatbot tools. As an Alexa user for many years, I will consider paying for one In fact Good Alexa I ask without failure, about all the characteristics that Amazon has promised, they are coming, and never shows me advertisements. However, I am sure I don’t want me not want, a chatier AI is pushing products on me in my house.
