Key takeaways of zdnet
- Apple has allegedly discovered AI in works.
- The AI search experience may have a standalone app and power head.
- Timely and strategic release with widespread success of AI search engines.
With the launch of Apple Intelligence, Apple demanded to enter the AI space after some time entry. However, many delays of its most demanded facility, including Siri 2.0, have made it difficult to live with more established contestants. A new report gives details of an AI product in tasks that can help in the position of Bolt Apple.
On Sunday, Mark Gurman of Bloomberg reported power on Newspaper’s recently assembled answer, knowledge and information (AKI) team is working on a Chatgpt rival that will provide easy access to users to the width of information available on traditional discovery.
Apple did not immediately respond to the remarks request.
What is the product?
The report states that the product means to act as a “answer engine” that can provide feedback to general knowledge questions, availing the web. This is a major axis from the current point of view, as Apple never developed its own search engine, even in the east era. Once it came to include generic AI, it depended on the chat of the openiAI to feed users’ reactions that Siri cannot access.
(Disclosure: ZDNET’s original company Ziff Davis filed a case of April 2025 against Openai, alleging that it violates Ziff Davis copyright training and operating its AI system.)
Apple is allegedly discovering the creation of a standalone app for this experience and back-end infrastructure that can strengthen the search capabilities for other Apple Prasad including Siri, Spotlight and Safari in the future. This can be a major win for users as it will allow them to reach information from the web within their favorite apps in Apple experience. Standalone app can also create a qualified rival for other AI discoveries on the market, such as chat, Copilot, Gemini, and Perplexity, all are now available for download on iOS – with the advantage that it will be native to apple ecosystem of equipment.
Fast, more users are turning to the AI search engine to conduct their questions for the above questions. Pew research center Just issuing a report showing that Google users are less likely to click on the link when the AI summary appears, there is a possibility as they find all the information they need in observation. As a result of this demand, more and more companies have released their own on the AI search engines, making it strategic for Apple to detect the region.
The move is now particularly relevant, as the US Justice Department’s Antitrest trial against Google has entered a treatment stage, which can eliminate a multi-billion-dollar deal that makes Google a default search engine on Apple devices.
What can Apple do to stand out?
The advantage of Apple is that this AI can integrate its version of the search engine directly into its products, which billions of people trust every day. If Apple can create a search experience that is functional and in fact it is helpful for users to get information that they need faster, it can not only be a feature when users enjoy the new information when searching for new information, but also adapted other experiences on their phone.
For example, imagine a Siri that can draw information from the web in real time, understand the user’s intentions, and serve the reactions interactively. However, it is in large part, Siri 2.0 which was believed to be, a native AI search engine can further increase its abilities, it can be stretched directly from an apple product rather than relying on a third-party strip-down experience. AI Search experience can also be accessible in apps such as messages or mail to reach real -time information about what communications you are sending, which can be a useful tool for users.
Another couple bonus is that it will probably have the same form and interface of the ecosystem of Apple’s devices, which the Apple users are not only familiar, but also like. For example, when I am asked which chatbot is best fit for users, I usually tell users who are deep in the Google ecosystem of equipment and equipment to use Gemini, because, while it offers the case of overall use, it is the same form and experience of Google products.
However, it is difficult to defeat Google, which has dominated the search market for decades. For example, Bing tried to catch AI with his integration, and while contributing to a boom More than 40 million daily active usersIt still coordination with Google’s market share. As StatcounterBy July 2025, Google has a 90% stake in the search engine market worldwide, while Bing is only 4%. Although these numbers are discouraging, it does not seem that Apple AI is trying to compete in space, but instead it would prefer to add what its users can avail and make their suits stronger.
