Last week, on Apple’s earnings call, CEO Tim Cook said he wanted to acquire companies.
“We are very open to (merge and acquisition),” cook Said at that time“We basically ask ourselves if a company can help us accelerate the roadmap. If they do, we are interested.”
Connected: She was the CEO of Openai for 2 days. Now his secret AI startup has raised $ 12 billion.
Cook noted Among the seven companies that Apple had acquired in 2025 so far, many were not AI-centric and came from “all walks of life”. He also said that the company was doing a fast deal – every few weeks.
Apple CEO Tim Cook Brandon Smialowski/AFP | Getty images
What is Apple watching in a startup?
“We’re not trapped in a certain size company,” said Cook.
Apple has a cash of about 133 billion dollars, so the price is not an issue. Rather, the question will be how a startup with consumer products may fit into the Apple ecosystem.
Commercial insider Note that Apple’s biggest acquisition so far was defeated by electronics for $ 3 billion in 2014.
Shop Asked many experts In the area that companies should consider buying, and many large names were thrown into the ring-including perplexity, popular AI-managed search engines.
Connected: A newly acquired startup offered an option to its 200-individual team-the work weekend or a purchase
Another notable suggestion was thinking in the laboratory of machines, the startup was established by pre -Open CTO Meera Murati. The company has so far raised $ 12 billion, although any product has to be launched so far. In July, Murati posted On X This company will “share its first product in the next few months.”
Nevertheless, Perplexity and Thinking Machines Lab can be very expensive (both can spend somewhere close to $ 20 billion, Bid It is estimated, if they were also for sale), so small companies definitely have a shot.
It may be time to refresh your pitch deck.
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