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When you are creating a business, social media can feel like both a blessing and burden. On one hand, this is the most direct, cost -effective way to develop your brand. On the other hand, it can become a time -consuming distraction if not with the purpose.
As someone leads an international franchise brand, and who has worked with entrepreneurs at every stage from startups to multi-mill-dollar operations, I can tell you: you do not need to be a digital marketing specialist to be effective on social media. But you need a strategy.
Whether you are just starting with your business or managing a team of employees in many markets, my best advice here is how to make brand awareness, attach your customers and eventually reach social media to run sales.
Related: Consideration of franchise ownership? Start now to find your personal list of franchises that match your lifestyle, interests and budget.
If you are starting now: be intentionally, be consistent
Social media is not about going viral. It is about continuously showing and providing value. If you are a budding entrepreneur without a marketing budget, then here is how to make maximum benefit of your time and resources:
- Choose your platforms carefully – Do not try to be everywhere. Where you have customers. For B2C services, it is usually Facebook or Instagram. For B2B, LinkedIn should be your home base. In anago, our franchises focus on platforms that align with their client mix (office managers, directors, operations), so to give linkedIn and Facebook results.
- Do not wait for right – There is a myth that you need studio-quality photos or a full-time designer. Not true. Use what you have. Your phone is a powerful tool. Apps like Canva can help you make clean, on-brand graphics in minutes. I have seen that the franchise has developed its business to show simple and after cleaning the pictures or showing the visuals showing the employees in action.
- Can build a routine – Consistency wins. A sporadic post will not transfer the needle every few weeks. Make a simple weekly plan: a tip, a lamp, a glimpse in your day. You are not trying to entertain the world – you are trying to create confidence with your audience.
Do not just do a creative work – rent a strategist
Once your business is up and running, your time becomes your most valuable property. When it makes sense to hire social media professional or agency. But go ahead carefully. Wrong partnership can only cost more than dollars; This can dilute your brand.
- See for strategic thinkers – Any post can schedule. Not everyone can create a campaign that align with your business goals. Ask future fare how they measure ROI. A good answer should go beyond “Like” and focus on the metrics that focus on this – lead generation, engagement rate, conversion.
- Demand brand alignment – Your brand voice matters. Whether you are running a cleaning company, a coffee shop, or a technical startup, your tone, price and message, should remain constant. In Anago, our corporate team offers a brand style guide and approved template to align the message, whether it is our page or unit franchise.
- Never set it and never forget it – Even if you have hired help, be involved in this. Ask for a regular performance report. Review the material before it is live. Give opinion This is your reputation (and the first impression of your customer) on the line.
Can Anago franchise teach entrepreneurs about social media
In Anago Cleaning Systems, we work under a three-level franchise model: corporate, master franchise owner and unit franchise. Our approach to social media reflects the same structure – empowering each layer with equipment while maintaining brand stability at the national level to build its presence at the local level.
For example, our corporate marketing team creates branded material campaigns including professional graphics, messaging templates and even suggested captions. The owners of the master franchise then make that material local by exposing regional participation, team events and community participation. We recommend our unit franchise to post their daily routine, customer successes and pride in keeping businesses clean and safe.
This layered model ensures that Anago shows as a joint brand across the country, but with a local voice in every market. This is a great example of how the owners of small businesses, franchise or not, can borrow structure and strategy from large operations to be focused and consistent.
Show authentically
You do not need to be a social media guru to succeed. You just need to show with the purpose.
Whether you are managing your positions between appointments or cooperating with the marketing team, the key is to remain intentional. Tell your story. Share your victory Reply to your audience immediately. Proud the business you are making and let that pride shine through every post.
In a noisy digital world, authenticity is your competitive edge. use it. own it. And increase your business – a post at a time.
When you are creating a business, social media can feel like both a blessing and burden. On one hand, this is the most direct, cost -effective way to develop your brand. On the other hand, it can become a time -consuming distraction if not with the purpose.
As someone leads an international franchise brand, and who has worked with entrepreneurs at every stage from startups to multi-mill-dollar operations, I can tell you: you do not need to be a digital marketing specialist to be effective on social media. But you need a strategy.
Whether you are just starting with your business or managing a team of employees in many markets, my best advice here is how to make brand awareness, attach your customers and eventually reach social media to run sales.
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