Luxury membership platform Vivrell, which allows customers to rent high -end goods, announced the launch of AI Person on Thursday Styling tool is called Ella Fashion revolves as part of their partnership with retailers and FWRD.
Launch is an example of how the fashion industry is taking advantage of AI technology to increase customer experiences and is one of the first partnership to come together to offer a personal AI experience to three retailers. Revolve and FWRD users allow designer clothing shopping, while the revolve also has an option to make prior owned shopping.
Equipment, Ella, recommendations to customers of three retailers offer what an outfit to buy or fare to come to life. For example, the users can ask for “a bacheloret weekend outfit,” or “what to pack to a trip”, and the technology will search in Vivriley, FWRD, and replace the shopping platform to make outfits suggestions. Users can then check in a cart on vivrelle.
In theory, the more Ella uses, the better its suggestions are formed. It is equivalent to fashion to ask what to wear in Miami for a girl’s weekend.
Blake Gefen, Vivale’s CEO and co-founder (who announced a $ 62 million series C earlier this year), told Techchchan that he expected Ella to take stress out of the packing for “holiday or everyday dressing.
“Ella has been working for a long time,” she told Techcrunch, stating that it took about a year to make and release the product.
This is actually the second AI tool of three companies. Earlier this year, The Vivarel, Revolve and FWRD Partnership also launched full the full D, which provides the final-minute fashion suggestions to complement what is in the customer’s car in a checkout. Their latest equipment, Ella, however, takes the fashion recommendation game to another level.
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Fashion has been obsessed to trying personal purchases for decades. Even the 90s film “Cloules” showed Cher outfits from his digital cupboard.
The current AI Boom has led the rapid innovation and democratic access to AI technology, allowing many fashion companies to launch individual AI fashion companies and raise millions by doing so.
“With Ella, we are giving our members more and more flexibility and options, which to easily shop or borrow, through spontaneous conversations, who allow you to share as much or what you want as much as you want, such as talking to a live stylist,” said Gafen. “We are excited to be the first brand to integrate in a streamlined omnichannel experience of rent, resale, and retail.”
