The European Commission has imposed a fine of Google € 2.95 billion ($ 3.5 billion) to misuse its dominance in the Digital Advertising Technology Market and favor its adtech services on its rivals in favor of its Adtech services.
Google was also ordered to prevent anti-analyst and “self-ex-ex-any” practices by the European Union’s top no-confidence regulator and to reduce future interests in the Edtech market.
Lee-Annie Mulholland, head of Google’s global regulatory affairs, told Bleepingcomputer that the decision of the antitrust regulator was wrong and the company would appeal to it.
Mulholland said, “The European Commission’s decision on our advertising technology services is wrong and we will appeal. It imposes an inappropriate penalty and requires changes that will harm thousands of European businesses.
“There is nothing in providing services for advertising buyers and vendors, and there are more options for our services than ever.”
It follows the commission Notification to google An initial discovery in June 2023 that its derogatory practices in online advertising technology violated the European Union’s no -confidence rules related to Edtech operations. Those days, Google said The Commission’s case “advertisement is based on the flawed interpretations of the technology sector.”
This is the fourth time when the European Commission has fined Google to misuse its market dominance. In March 2019, the Commission fined Google € 1.49 billion ($ 1.7 billion) to block rival advertising companies from displaying search advertisements on publisher search result pages.
In July 2018, Google was fined € 2.42 billion ($ 2.72 billion) to prevent other companies from competing in online search and comparing the shopping market by misusing their search engine dominance.
A year ago, in June 2017, the European Union competition Watchdog fined “Google € 4.34 billion ($ 5.04 billion) on Google for illegal practices about Android mobile devices to strengthen the dominance of Google’s search engine.”
On Wednesday, the National Commission on Informatics and Liberty (CNIL), France’s Data Protection Authority, a fine of Google € 325 million ($ 378 million) also imposed an advertisement to demonstrate advertisements to violate their consent and cookie rules between Gmail users’ emails.
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