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Key takeaways of zdnet
- Apple is expected to launch the iPhone 17 series during this week’s ‘Awe-Dropping’ event.
- The lineup includes a new iPhone 17 air model, including an ultra-spring and light design.
- Remarkable upgrades across the board can make it one of the more difficult purchase cycles.
This is happening, giving its biggest remodeling to the Crown Jewel of its hardware portfolio since Apple 2020. The iPhone 17 series expected to be declared within the next 24 hours will receive some of the biggest hardware changes seen in the last few years – from the base level to the Pro Max. Apple also killed the plus model. Like
Also: Apple event live update 2025: Last minute leaked on iPhone 17, AirPods 3, Apple Watch Series 11, more
When going into the “Awe-Dropping” phenomenon of this week, the expectation is more for Apple to distribute all the correct notes, especially after summer full of success stories from their closest competitors, Samsung and Google. With the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, the veteran company of Cupertino Tech cannot be better equipped to make its next generation equipment to the public better.
But the possibility of backfiring is also high. Conflict prices, overlapping features, and a more intelligent smartphone can cloudy messages – loving tariffs and economic uncertainty – cloudy messages. If Apple wants to launch it, it needs to clarify the crystal what each iPhone provides and why it matters.
A new air for the throne
Samsung launched the Galaxy S25 Edge earlier this year, sitting strangely between standard and ultra phone models.
Kerry Van/ZDDNet
If you ever want your phone to be thin and lighter, extend your hand, lose its telephoto or ultravide lens, and have a small battery. That is a joke.
I tested Samsung’s Galaxy S25 Edge earlier this year, and when the device felt fresh to catch and became cumbersome to use, it was compromised and strangely priced, with an entry of $ 1,099, which was felt as a better deal than the S25 and S25 plus.
Considering the sacrifices made to dilute the phone, including a small battery and low cameras, the price was for innovation, and still, it is difficult to justify.
Also: If these iPhone 17 air rumors are confirmed on Tuesday, then I am saying goodbye to my phone.
Apple may face a similar problem with the iPhone 17 Air, which is rumored to field a $ 1,099 price tag, even if it will directly replace the $ 899 iPhone Plus model. If true, the iPhone equation becomes slightly more complicated, as consumers will have to decide if it is worth paying more than $ 17 for a large screen phone which provides less.
At that point, should you spend more for a Pro phone instead or to be organized for standard models?
By ways, Apple iPhone 17 is trying to kill two birds with a stone with wind. This is meant to maintain customers who usually opt for large non-ex-phones when pulling new users who are tired of the handsets that feel like bricks. Is this overlap enough to justify a new iPhone model, it remains to be seen – but Apple is confident that it is confident.
The biggest threat to iPhone is
Steve Jobs once said, “If you do not cannibal yourself, someone else will do it.” No iPhone generation symbolizes mantra more than this year’s lineup, it is expected to achieve its biggest upgradation with the base iPhone 17 yet.
As Mark Gurman of Bloomberg And many supply chain analysts, the iPhone 17 will finally have a 120Hz promotion display – once a identity of the pro model, which now moves downwards to the mainstream.
Also: Buy iPhone 16 or wait for iPhone 17? Have to decide here
After testing the base iPhone in the last three generations, the lack of a high refreshing rate has been its most pronounced decrease. If Apple eventually closes that difference with the iPhone 17, it will not just pull users from rival brands – it can also start eating in Pro also.
If Apple plays it correctly, the iPhone 17 will not just cannibal the sales of the pro model; This will steal market share from competitive phones like Google Pixel 10 and Samsung Galaxy S25, resulting in a net victory for the company.
With the iPhone 17 series, Apple has the ability to load all the locations. Now let’s see if it can kill or strike a Grand Slam.
