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    Home»Startups»5 Business leaders how to balance innovation with risk – and turn your ideas into action
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    5 Business leaders how to balance innovation with risk – and turn your ideas into action

    PineapplesUpdateBy PineapplesUpdateSeptember 10, 2025No Comments7 Mins Read
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    5 Business leaders how to balance innovation with risk – and turn your ideas into action
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    5 Business leaders how to balance innovation with risk – and turn your ideas into action

    Richard Drury/Digitalvision/Getty Images

    Follow ZDNET: Add us as a favorite source On Google.


    Key takeaways of zdnet

    • It is not easy to reduce the difference between aspiration and achievement.
    • Smart Business Leaders focus on projects that provide top-line growth.
    • They support employees, work with peers, and encourage the experiment.

    For business leaders who want to embrace technological innovation, there are many possible risks, ranging from wasting money on unsuccessful projects to falling behind rapidly growing rivals.

    Harvard Business Review shows that Reduce the gap between aspiration and achievement A systematic approach is required for change.

    So what can be included in that approach? Five business leaders explain how to balance innovation with risk.

    1. Encourage people to generate price

    David Valmsley, Chief Digital and Technology Officer of Jewelery Specialist Pendora, said that he is less interested in back-end optimization projects than the initiative running the top line.

    “This is my original trend on risk and innovation,” he told ZDNET. “Come with an innovative idea that is going to help us sell more jewelery and make our customers happy, and we’re going to bend in it.”

    Valmsley also mentioned the values ​​of the company, two of which “we distribute” and “we dream.” He said that these values ​​work together.

    “We are good in execution and work hard to distribute, but we dream with that work,” he said. “So, it is not quite good to just do the basics. I want leaders who always consider how they carry forward the agenda in the context of their stakeholders and technology.”

    Also: 5 ways to fill the AI ​​skill difference in your business

    Walmsley told ZDNET that, in an area like AI, he hopes that its senior members of the team will be put in action.

    He said, “A phrase that I have used a lot in years, is, ‘We prove,’ who is a fancy way to say,” just with it, within the sensible boundaries, “he said. “I would rather say,” Look, I thought it could do this work, and some parts did not work, but it’s fine. ” I like people get things rather than oven.

    2. Get involved in operational discussion

    Steve Riley, head of IT operations and service management in the Mercedes-AMG Petronas F1 team, admitted that motor-respective teams are not state-of-the-art in the deployment of their technology as some people may think.

    Above all, F1 teams require high performing, reliable systems. However, marginal reforms can be obtained using new technology – and the relay said that this is why an effective balance between risk and innovation is important for their organization.

    He said, “Value ad comes with all the new things we can and the way we can continue to move the team, and they are things that we should work on, not necessarily just maintaining the light,” he said.

    Also: New LinkedIn Studies show that a third professional is hiding at work

    The relay gave ZDNET an example of the team operating director who is looking to buy new equipment, such as autoclaves, which are large oven -like structures that are used to fix overall parts in F1 cars.

    “On its face, it is not necessarily an IT project, but there are definitely its elements, and they are examples of things that are far more valuable for the organization, which are being included as an entirely an IT team for us, which are included as an IT team that we currently run than to spend our time to maintain our infrastructure.”

    He said that autoclaves are connected to the Internet and they can be controlled by TeamViewer’s remote technology. The prevalence of technology can also be seen in other areas.

    “We have manufacturing works that are much more dependent on IT systems and services, while 10 or 20 years ago, this could not be the case,” he said. “Therefore, as technology develops, more tasks around our organization keep taking advantage of it, and that is why we need to join those conversations.”

    3. Create a safe environment

    Kirsti Roth, the main operation and technology officer of Business Information Service Expert Thomson Reuters, said that business leaders should understand the intricacies of the balance to balance innovation and risk, and this is something she had experienced in her organization.

    Roth, who joined the firm in August 2020, said, “The risk profile in Thomson Reuters was not as good five years ago as it is today.”

    “We have made a lot of effort in cyber and safety programs and privacy, and all data items around that area. We have a strong AI morality program. Therefore, those things are cornestones.”

    Also: According to Gartner’s 2025 Hype Cycle Report, Gen AI disillusionment

    Roth told ZDNET that he has learned through the process that the more you are at risk, the more you can innovate.

    “You can then create a type of safe environment where you understand the parameters where you are taking risks and where you are not, and you are able to move forward,” he said. “You can achieve people who are interrupted because they worry too much about the risk, or they are very large on innovation, but do not understand what they are doing. You need a good understanding of both so that you consume you consciously decide that you are pushing the envelope and what you are doing.”

    4. Stress your new ideas

    Ed Fido, CEO and co-founder at London Interdiplinary School (LIS), a new university in London, said innovation always involves risk, and its purpose should not be to eliminate the risk, but rather to understand and manage it.

    “In LIS, we teach students to attract from many subjects when they get closer to this challenge,” he said.

    For example, biology exposes various strategies for existence; Some species succeed by focusing carefully, such as frogs, such as frogs, while other elephants.

    Fido told ZDNET that senior officials should also adopt a endurance strategy: “The key to the leaders is to understand which approach is in line with their references, resources and long -term goals.”

    Also: I re -created GPT -5’s coding skills using Openai’s guidance – and now I am also less confident in it.

    Their organization also encourages system thinking, identifying how innovation supply chains, customers, regulators and even in innovation through cultural criteria.

    “This perspective allows leaders to estimate the unexpected consequences and to tension their ideas before scaling them. Cock, innovation, innovation must be designed as a learning process,” he said.

    Fido stated that small, recurrent experimentation allows organizations to fail faster and cheaply, collecting data that makes future stakes smarter.

    “In this way, the risk becomes nothing but a source of flexibility to fear,” he said. “Businesses that embrace innovation from responsibility are those who do not see as a threat to see the risk, but as information that can guide the permanent development.”

    5. Embrace a culture where innovation is precious

    Beew White, CEO of Nash Squad, the provider of Technology and Talent Solutions, said that the authorities should identify that nothing comes with zero risk: “Risk is part of being in business.”

    Of his organization Digital leadership report It was found that 19% AI investment in companies is now considered to be mainstream or massive, which he suggested that it could not be without risk, especially given the high failure rate of general AI projects.

    However, White also told ZDNET that the risk of failure is no excuse to end innovative initiative.

    He said, “In our world of continuous changes, innovation is the biggest risk of all in many ways. So embrace a culture where innovation is prized and encouraged new ideas,” he said. “Ensure that there are parameters so that you are not making everything perfectly betting on a new idea-perfect governance processes and controls are required. If these are well designed, that approach should reduce most of the risk.”

    Too: These CFOs are dedicating 25% of their AI budget to agent AI

    With those parameters, business leaders should encourage innovative thinking. If a project fails, you will learn from it; If it is successful, you will get the benefit.

    “I sometimes say that failing is an incredible gift because it enables us to learn. The greatest inventors failed many times before they get their Eureka moments. The important thing is to keep making the same mistakes again and again,” he said. “Use the failure as a catalyst to change something else. Use and try again. It is also important that there is no defect culture around not being successful. Stand back, discuss things openly, and look at other ways.”

    Want to follow my work? Add ZDNET as a reliable source on google,

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