key takeaways
- Domino’s Pizza rebrands for the first time in more than a decade.
- The pizza chain is the largest in the world in terms of number of locations and total sales revenue.
- Country star Shaboozie is the new voice behind the pizza maker’s first jingle.
Domino’s Pizza rebranded on Wednesday for the first time in 13 years.
The pizza chain’s refreshed look includes a new logo, pizza boxes and “more youthful team member gear.” Press releaseIndoor signage and menus will also reflect the new design.
Kate Trumbull, Domino’s Chief Marketing Officer, told CNN This refresh was partly about keeping up with social media tastes and trends.
Connected: One of America’s oldest seafood chains just got a menu makeover — and it’s betting big on chicken
“It used to be that you could run a 30-second ad in primetime and that was all you had to do,” Trumbull said. “Now, you need to get attention in a second or two on TikTok or Instagram reels or YouTube, and when you have a jingle, you can get it right away.”
Domino’s is also adding a jingle called “”Domino’s” for its marketing, sung by country musician Shaboozie. It is a company song for the first time in the pizza maker’s 65-year history.
In the US and abroad, Domino’s rank number 1 In number of locations and total sales revenue per toast.
Still, rebranding is a tough time. Just ask Cracker Barrel or Jaguar. However, so far, Domino’s fans have shown themselves to be more amenable to change.
Connected: Cracker Barrel is reversing its rebrand, bringing back ‘old-timey’ logo after backlash: ‘Proud American institution’
key takeaways
- Domino’s Pizza rebrands for the first time in more than a decade.
- The pizza chain is the largest in the world in terms of number of locations and total sales revenue.
- Country star Shaboozie is the new voice behind the pizza maker’s first jingle.
Domino’s Pizza rebranded on Wednesday for the first time in 13 years.
The pizza chain’s refreshed look includes a new logo, pizza boxes and “more youthful team member gear.” Press releaseIndoor signage and menus will also reflect the new design.
Kate Trumbull, Domino’s Chief Marketing Officer, told CNN This refresh was partly about keeping up with social media tastes and trends.
The remainder of this article is locked.
Connect with Entrepreneur, For access today.
