key takeaways
- 71-year-old James Cameron is the director of films like “Avatar” and “Titanic”.
- Generative AI could automatically generate scenes, characters and objects based on text prompts, a prospect Cameron called “awesome”.
- Cameron uses performance capture to create lifelike characters for “Avatar”, a technique he called “the opposite” of AI.
James Cameron, 71-year-old director behind the movies Like Avatar And titanicGeneric is not a fan of AI, calling the technology “terrible”.
one in CBS Sunday Morning Interview tied to 19th December to issue Avatar: Fire and AshesCameron emphasized generative AI, which creates characters, actors and performances from scratch with just a text prompt. The AI automatically figures out how to accomplish what is asked in the prompt.
“No, it’s horrifying to me,” Cameron said in the interview. “That’s exactly what we’re not doing.”
Cameron said that performance capture, a technique he uses in the film, may appear similar to generative AI – but it is actually “the opposite”.
Connected: Universal Pictures recently added an anti-AI legal warning to the end of its films, including ‘How to Train Your Dragon’.
display capture a technique It is used to record an actor’s entire performance, including body language and facial expressions. That data is then mapped onto computer-generated characters.
“For years, there was this feeling that, ‘Oh, they’re doing something weird with computers, and they’re replacing the actors,'” Cameron said in the interview. “When really, once you really dig in and you see what we’re doing, it’s a celebration of the actor-director moment.”
Performance capture requires actors to act in order to create realistic computer-generated characters. For example, the CBS show Interview Artists Avatar Showcase your underwater scenes in a 250,000 gallon water tank.

Cameron is not completely anti-AI. The acclaimed filmmaker is the director of Stability AI, an AI company best known for its text-to-image model Stable Diffusion. He joined in The startup’s board of directors last year cited the AI tool’s promise that it could be used in visual effects to speed up the process of making movies. at low cost,
However, in the CBS interview, Cameron said that AI’s creative potential is limited. Technology cannot create something new that has never been seen before; Instead it essentially puts all human experiences “into a blender” and creates something “that’s kind of an average,” he said.
Connected: An AI-made animated feature film backed by OpenAI is premiering next year
A major film studio has started using AI technology in its work. Netflix first used generative AI to create a scene of a building collapsing in Buenos Aires in a TV show in July. Netflix sets the scene for Argentinian science fiction show el eternauta And it’s accomplished “10 times faster” than standard tools and workflows, Netflix co-CEO Ted Sarandos said on an earnings call in July.
Sarandos said that the AI-generated scenes appealed to the show’s audience.
“These are real people doing real work with better equipment,” Sarandos said on the call. “The producers were thrilled with the result. We were thrilled with the result, and more importantly, the audience was thrilled with the result.”
key takeaways
- 71-year-old James Cameron is the director of films like “Avatar” and “Titanic”.
- Generative AI could automatically generate scenes, characters and objects based on text prompts, a prospect Cameron called “awesome”.
- Cameron uses performance capture to create lifelike characters for “Avatar”, a technique he called “the opposite” of AI.
James Cameron, 71-year-old director behind the movies Like Avatar And titanicGeneric is not a fan of AI, calling the technology “terrible”.
one in CBS Sunday Morning Interview tied to 19th December to issue Avatar: Fire and AshesCameron emphasized generative AI, which creates characters, actors and performances from scratch with just a text prompt. The AI automatically figures out how to accomplish what is asked in the prompt.
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