Go ahead, Santa. Now there’s another magical character for kids to keep track of: the Tooth Fairy.
After creating a personalized Tooth Fairy video for his nephew, Oliver Finnell noticed something missing. Although there are plenty of Santa trackers out there, nothing like this existed for the Tooth Fairy. Recognizing that Generation Alpha is growing up with interactive online experiences at their fingertips, they set out to create a new kind of adventure that families everywhere could enjoy.
tooth fairy tracker It stars Kiki the Tooth Fairy as the central character. When a child loses a tooth, parents can visit the website and enter their email to receive notifications when Kiki begins her mission. Throughout the evening, the children receive a series of video updates showing Kiki preparing for her trip, departing from headquarters, and traveling to collect the tooth. These updates could include flight speed information, vlog-style check-ins, and cute selfies.
The experience is hosted entirely on the site, with a countdown for each new video, making it feel like an exciting day-long event that builds anticipation for bedtime. Plus, Finnell believes evening updates help motivate kids to brush their teeth and get ready for bed. Then, the final update is in the morning, when the baby is congratulated and can see his or her special gift under his or her pillow.
This website, which was launched in October, is preparing to launch a new design soon. Finnell explains that although the core experience will remain unchanged, the site will include “a more playful design and some additional details to make it more entertaining for kids.”
Looking to 2026, Finnell is preparing to launch a new version of the tracker that includes even more personalization. Kiki will say each child’s name, mention their hobbies, and include their photo in each video. Children will also receive custom certificates for each tooth lost. Another upcoming feature includes oral-care videos where Kiki teaches kids healthy brushing habits.
The upgraded experience will be available through a new $20 membership, which includes 6 Kiki visits.
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Additionally, Finnell plans to adapt the product for families in Latin America and Western Europe, making it more culturally relevant. For example, while the Tooth Fairy is most popular in America, the Tooth Mouse is popular in France, Spain, and Russia.
She also hopes to partner with pediatric dentists so dental offices can provide the Kiki the Tooth Fairy experience to young patients. Pre-appointment videos can help reduce anxiety, while post-visit rewards encourage children to return to the dentist and make the experience more positive.
Other long-term roadmap plans include branded toothbrushes and toothpaste, each including a personalized video of Kiki choosing the bristles for the toothbrush, choosing the color and assembling it just for the child.
Tooth Fairy Tracker is free to use and does not require any apps or accounts.
