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ZDNET Highlights
- Hisense unveiled two new projectors ahead of CES 2026.
- The XR10 is the brightest projector we’ve ever seen.
- The PX4-Pro features a fresh design with premium specifications.
You know CES 2026 is going to be heavy on home entertainment news when companies start announcing products weeks in advance. But sometimes, it’s just a show of confidence – with products that are so uniquely interesting that they get their own headlines. The new Hisense XR10 and PX4-Pro projectors lead me to believe this is the case.
Ahead of CES, Hisense has unveiled not one but two new projectors that boast lackluster features compared to previous models. We’re talking higher brightness, better contrast images and projections that will potentially be able to fill an entire living room wall.
XR10
Starting with the XR10, Hisense calls it a “lifestyle projector” that beams over a long distance, meaning it’s ideal when installed on a wall or away from a projector screen. Projection sizes range from 65 inches to 300 inches, providing a good amount of flexibility for different rooms and environments.
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However, the standout feature of the XR10 is its 6,000 ANSI lumens of brightness, which is the highest rating seen on any projector in recent times. In fact, it surpasses last year’s Hisense CES projector, the L9Q model, by 1,000 ANSI lumens, making it truly record-setting.
I’ll have to see the projector in Las Vegas to know how the numbers translate to real-world scenes, but Hisense claims the brightness makes the system reliable enough to use during the day and under ambient light.
The XR10 also features a fully sealed microchannel liquid cooling system that helps with the projector’s heat dissipation. After all, this is a component-tight box with ultra-bright lightbulbs, so any heat management should do the trick.
To optimally project at different angles and surfaces, the XR10 uses an AI Auto Adjustment feature that takes advantage of its onboard cameras and dual time-of-flight sensors. This is one of the few AI features that has been really helpful in mainstream electronics.
The Hisense PX3-Pro was showcased at CES earlier this year.
Kerry Wan/ZDNET
PX4-Pro
Along with the XR10, Hisense has announced the new PX4-Pro, an ultra-short-throw projector with a sleek design and more grounded specifications. The quick list includes projection up to 200 inches, brightness of 3,500 ANSI lumens, and IMAX Advanced certification.
Notably, the PX4-Pro shares the same 6,000:1 contrast ratio as the XR10, which provides better depth and separation between subjects on the screen.
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Hisense hasn’t shared any information about pricing and availability for either projector, but we’ll likely learn more at CES 2026. Given that the old PX3-Pro cost around $3,000, I’d expect a similar premium for the upgraded model, and possibly more for the XR10. Stay tuned for latest updates.
