Hype isn’t just an ego boost – it’s one of the most powerful growth engines founders can harness.
But February 3 at 2:00 pm ETAdd Anne Scranton, Founder and CEO of Pace PRFor a strategic session on “earned media,” which is brand coverage and exposure that happens organically, not with an ad buy.
During the workshop, you’ll learn why earned media is more persuasive than advertising and how it increases value over time, building your customer base and strengthening your brand authority.
In this workshop, you will learn:
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Why is earned media every founder’s advantage?
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How press coverage drives credibility, SEO, GEO, sales and partnerships over time.
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Why earned media is often more persuasive than paid advertising, especially for early-stage businesses.
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5 fundamental elements of a successful PR strategy.
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How to promote like a evangelist – even if you’re a founder with no PR budget.
PR isn’t just for big brands. This session will teach you how to use earned media to promote your business at any level.
About the Chairman:
annie scranton Pace is the Founder and CEO of Public Relations, an award-winning New York City-based agency specializing in media relations, strategic communications and brand storytelling. Since founding Pace PR in 2010, Annie has led the agency with a people-first approach, helping brands shape stories, amplify their voices, and connect authentically with audiences. A former television producer who booked guests for CNN, Fox News, CNBC, MSNBC and ABC, Annie brings invaluable newsroom insight and deep industry relationships that consistently secure top-tier earned media coverage. She also hosts The PR Pace Podcast, interviewing influential leaders across the media landscape, and is the author of The Guide to Earned Media (Kogan Page, 2023).
An educator, mentor, and leader in her field, Anne teaches public relations at NYU’s School of Professional Studies and serves on the Northeast Regional Board of Directors for Step Up, supporting mentorship for girls and young women. She is a proud Smith College alumna, an active community volunteer, and a dedicated advocate for advancing women-owned businesses; Under her leadership, Pace PR is recognized as both a top place to work in New York State and a certified minority and woman-owned business enterprise. Annie lives in Manhattan with her husband Michael and daughter Rose. If you’d like it to be one paragraph instead, I can make it more concise.
Hype isn’t just an ego boost – it’s one of the most powerful growth engines founders can harness.
But February 3 at 2:00 pm ETAdd Anne Scranton, Founder and CEO of Pace PRFor a strategic session on “earned media,” which is brand coverage and exposure that happens organically, not with an ad buy.
During the workshop, you’ll learn why earned media is more persuasive than advertising and how it increases value over time, building your customer base and strengthening your brand authority.
