AuraA digital photo frame company founded by initial Twitter employees, starting its latest model, AspenWhich adds new technology to the device and the mobile app with it. In addition to hosting your digital photos in your 12 -inch HD display, the device now allows you to add captions to your photos when you appear on the frame. Meanwhile, the mobile app added a peepal search feature, making it easier to find the photographs you want to display.
Aura was founded by former Twitter employees Abdur Chaudhary and Eric Jensen, and its vision is to offer more elegant and advanced digital frames to display people’s digital photos in their home, combined with a well -designed software platforms for the management of frame content.
Beyond the launch of Aspen, Aura offered other frames in various sizes and styles, such as Digging And climbing the wall WaldenIts mobile app has more than 6 million users, which gives you a sense of its user base scale.
The company today attracts customers who want to enjoy their digital photos in their homes and share them with friends and family through a private social network, where members can contribute their photos to your frame. It can appeal to those who are looking for ways to connect with people close to their close people outside the traditional social media, while in older family members, less, more technology-loving people are allowed to manage their elders’ frames on their behalf.
Last year, Abha says that customers shared 784 million photos in their frames, which increased by 55% year-on-year. In addition, private social networks created by sharing photos between families, friends and other invited members helped drive 50% of the annual sales of Aura in 2024.
On any day, Aura Frames display a cumulative 5 billion photos and videos, the company also noted.
Its newest addition, $ 229 aspen frame, is now the company’s thinnest, which is 0.5 inches on the edge. Its 1,600 x 1,200 HD anti-glare display and 4: 3 aspect ratio also helps to show people’s mobile phone photos in the best light, calibrated for brightness, contrast and color.
However, one of the other large draws for Aura tools is that its software for frame management is not the same.
Also the Abha Photo-Sharing app moves users through the Wi-Fi network of your home and quickly adds photos to your frame in only a few stages. The app is made as well as itself, as you can already use, our tests found, providing access to our various frames within our left-side navigation, as well as adding new photos and managing the existing photos on your equipment with two-touched interfaces on the main page of the app.
Usually, when you add photos to the aura frame, you will browse your camera rolls or other photo albums to find your favorite. But the discovery facility of new people of the app now lets you just tap on the picture of a person whose pictures you want to give priority. These suggested people are now found in a row at the top of the “Add photos” screen. (Unfortunately, if you have made AI photos to yourself while playing with other photo apps, they have not been out – you will need to do this manually.)
This new discovery feature runs locally on users’ equipment to protect its privacy, aura notes.
In addition, users can now enter the caption and add more reference to their photos that can contain information like date, location or other individual notes, which then appear on the frame.
The aspen frame comes in two colors, ink or soil, and it contains a metal stand, paper-texted matting, decorative trim and a cloth-lipted cord that gives the device more of an upscale feel. Like other aura frames, it contains other technical features, such as an ambient light sensor that closes your frame at night when your room is dark, and a hidden touch over the frame allows you to adjust your settings without scrolling through your photos and leaving the fingerprint on the frame display.
The company, which supports $ 60 million in Growth Capital from Lago Innovation Fund, was profitable in 2024 and is still growing.
Correction: The article originally stated that the frame cost $ 299. It is $ 229. The article has been updated.
