It has been a cold for a few years Elastic And Amazon’s AWS Cloud Computing Arm, with a pair, is often closed on various issues related to the elastic’s pre-elastic-sour-source database search engine- Elasticsearch,
To cut war and Peace-Se Story Short, Amazon started its own managed Elastics Search Service called Amazon Elastics Search Service Way, and “confusion” in years of intervention (among others (among others Fraud)) Cloud occurred in sphirFree and open“(Ie, a low permissible license), the world’s cloud giants can use more control over how the product and elastis search names can be used.
In response, Amazon launched an elastic discovery “Fork”, called OpenSach and The Two Companies Settled A long -running trademark dispute, which effectively meant that Amazon would stop associating the elastics search brand with Amazon’s own products. It was an important last piece kiss and make up Puzzles, as it meant that customers are searching for elastic searches (elastic cloud) fully managed by elastic AWS MarketplaceThe avatar of Amazon will not stumble and wonder what they were really watching.
Best of Franemes
Fast-forward for today, and you will hardly know that both companies were once in Loggerheads. In the last one year, elastic and amazon Participation To bring All ways Of technologies and Integration For the market, and they have worked to ensure that their shared customers can easily go to the ship on elastic clouds within the infrastructure of Amazon.
One on the building commitment Last month to improve AWS and elastic work together, elastic and AWS today announced another deep cooperation for “construction, market and distributed” friction -free access to elastic clouds on AWS today. In short, this means that both companies will go full on their “Go-to-Market” sales and marketing strategies-this includes a new free 7-day test for customers who want to test directly-drive-drive elastic clouds directly from AWS marketplace.
At its top, AWS has committed to work with elastic to generate new business in various cloud-centered sales organizations in Amazon-this is the direct result of joining the elastic AWS ISV fast program,
All this has become possible due to clear and different products that are now present – Amazon has discovered the opnce, and elastic is the discovery of elastics, which makes cooperation much easier.
Ashutosh Kulkarni, who has recently been recently Replaced Kofounder Shay Banon as CEO told Venturebeat in an interview. “But where the rubber meets the road, what really means – are the organizations really align? And it shows the alignment of who stands behind these announcements. I can’t really tell you that the last time no one from AWS was cited in a joint press release with elastic.”
In fact, Press release A quotes for today’s announcement include Stephen OrbanVP for AWS Marketplace, Partner Engineering and ISVS (independent software vendors), who said the recent work of the two companies is “just start”.
“The foundation of our relationship with elastic with elastic listening to customers listening to the elastic and giving them a great experience on AWS,” said.
Win-Win
While the advantage of elastic in all this is clear as the day, as it is the world’s largest public cloud company to beat the elastic cloud drum, what is all this for Amazon? Simply put, companies reaching elastic services on AWS infrastructure run a lot of cloud consumption – which translates Ka-ching For Amazon.
Kulkarni said, “We like our customers on which cloud provider they run elastic clouds, and we have a lot of customers who run elastic clouds on AWS – and as the elastic cloud grows, AWS consumption is growing with it,” Kulkarni said.
Although elastic is known as an enterprise search company, it is effectively a data platform at its origin. Companies such as Uber, Slack, Netflix and Twilio bring their huge arsenal into elastic, and it eventually hosters the cloud provider.
“The fact is that we are a data store, and the data continues to explodeThis results in calculation, storage, and similar consumption, which really wants AWS – it’s something they thrive, “Kulkarni said.” And so they want to work with us, and they want to continue working with us so that they are clouds of choice for our joint customers. This is a complete victory (for both companies). ,
