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ZDNET Highlights
- Pomeli is an experiment of Google Labs and Google DeepMind.
- It can create AI-generated advertising campaigns for your business.
- It is available in English only in select countries.
Finding the budget, time, and resources to properly advertise as a small to medium-sized business (SMB) can be a daunting task. Pomeli, an AI experiment from Google Labs in collaboration with Google DeepMind, provides AI marketing tools to help small businesses create social media campaigns.
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Pomeli uses AI to create unique campaigns for your business; All you need to do to get started is upload your business website. Google says Pomeli uses your business URL to create “business DNA” that analyzes your website’s images to identify brand identity. Business DNA profiles include tone of voice, color palettes, fonts and images. Pomeli can also generate logos, taglines and brand values.
After you’ve created your business DNA, Pomeli generates ad campaign ideas. one in blog postGoogle says this feature eliminates the laborious process of brainstorming unique ad campaigns. If users have their own campaign ideas, they can enter them into Pomeli as prompts.
Finally, Pomeli will create marketing assets for social media, websites and ads. These assets can be edited, allowing users to change images, headers, fonts, color palettes, descriptions, and create calls to action.
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Pomeli is available in English only in the US, Australia, Canada, and New Zealand as a public beta experiment.
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Pomeli joins several recent releases from major tech companies that aim to use AI for advertising, including Amazon’s AI agent that creates ads from start to finish. Adobe’s AI Foundry, released earlier this month, aims to manage copyright concerns by allowing companies to fine-tune Adobe image and video generation models with their own IP for more personalized output.
