A luxurious toy doll is Labubu, hanging from a handbag worldwide. And a accessory like Monster has helped in touching the revenue of its original company.
Pop martA character-based entertainment company and toymaker reported 400% First-half net profit This week. On a call Along with analysts on Wednesday, 38 -year -old CEO Wang Ning said that the company could reach 30 billion yuan ($ 4.18 billion) in revenue this year, which is “quite easy” per Raik.
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The Labubu brand is part of the Monsters’ series of the pop mart, which was born alone in a revenue of about $ 670 million in the first half of 2025, the company reported. Ning said on the call that it should earn more than $ 1 billion for the series by the end of the year. This is an increase of 688% from year to year, per per new York TimesDuring this time, Wire Labubu reported More sales Compared to Matal’s Barbie and Hot Wheels.
Copenhagen Fashion Week on August 07, 2025, Copenhagen, Copenhagen in Denmark, Copenhagen Fashion Week, attractions two Labubu Luxion Bag on an LV bag. Edward Barthlot/Getty Images
Pop Mart is also planning to open 10 new locations in the US by the end of the year, where it is currently 40 Staffed StoreAnd a mini Labubu for the cell phone, which will be launched this week, its CEO said on Wednesday.
The company is popular in China, with More than 40 million Gathering “members”, and also Self -reconciliation parkIt has other rows of toys in addition to Labubu, including Dimu, Molly and Skulpanda. But this is from toy Demon Books series made by For a long timeThat flew globally. But Its websitePop Mart states that Labubu is “high, pointed ears and a small monster with a teeth,” which is a part of the series, inspired by Nordic mythology.
Who founded the pop mart?
Pop Mart was founded in 2010 by its CEO, Ning. The company was made public in Hong Kong in 2020.
Forbes report Ning has a total assets of about 26 billion dollars.
How much is a luber?
On the pop mart website, toys are sold around $ 20 More than $ 900There are also kitchens and accessories Sold for lessIf you can get a single one, that is.
Toys are sold during exclusive drops, and shopkeepers often wait in long lines at shops. This is partly due to the company’s viral “Blind box“The method of packaging, a kind bliss -like experience where you don’t know what character you get until you open the box.
Luxurious toy gained popularity On tiktokAnd Customers call Doll “cute and inexpensive.” But viral success occurred when Lisa started from the popular K-Pop group, Blackpink Post about them On Instagram in 2024.
Even there is a name for Fake: “Lafufu.”
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