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ZDNET Highlights
- Adobe has assured that its new AI model service is copyright-safe.
- Foundry models leverage Firefly and are trained on brands’ IP.
- Tech companies are racing to deliver personalized AI tools.
In the age of generic AI, quantity has become much easier said than quality. New AI tools have made it easier than ever to mass-produce almost every kind of content, but much of it is generic, low-grade, and full of copyright threats and delusional nonsense. Adobe is betting that businesses will be willing to pay more for AI services that are able to responsibly provide both quantity and quality.
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On Monday, the tech giant announced the launch of Adobe AI Foundry, a new program through which enterprise customers can access Adobe experts for help building their own generative AI models, custom-built to follow their particular brand guidelines. Foundry is built on Firefly, Adobe’s leading suite of generative AI models, meaning brand partners can create AI tools that can generate text, image, audio, video, and more.
commercially safe AI
By training custom Foundry models on a brand’s IP, Adobe is positioning its new service offering — and its brand more generally — as a safer alternative to mainstream AI tools like OpenAI’s Sora. This is because it assures that its models are guaranteed to be commercially safe, meaning that their training data has been properly sourced from the creators, as opposed to simply being scraped from the open internet.
“The only unlocking of localization and personalization is responsible AI,” Hanna Elaskar, vice president of GenAI New Business Ventures at Adobe, told ZDNET in a briefing on Thursday.
Adobe is introducing AI Foundry as a way for brands to stand out (and stay abreast) within the rising tide of AI-generated marketing content. On Thursday the company published the results of a Study Which found that nearly three-quarters (71%) of marketers surveyed said demand for content will grow more than fivefold between now and 2027.
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The idea is to provide marketers and designers with the means to quickly and affordably create all types of content that respond to this growing demand, while doing so in a way that is consistent with their brands’ unique identity.
“Teams need to ensure that each new asset maintains the look and feel of their product portfolio, creative direction, and design aesthetic,” Adobe wrote in a press release.
Last week, Adobe also announced General release of its LLM Optimizer tool, which helps brands track and measure their visibility on ChatGPIT, Gemini, Cloud, and other AI chatbots.
How to try it
An Adobe spokesperson told ZDNET that Foundry pricing will vary depending on the customer and the type of service provided.
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pressure for personalization
The AI Foundry is part of a broader effort across the tech industry to create AI tools whose outputs are tailored to the specific preferences of individual users or businesses. This is especially important as more AI image and video tools hit the market and brands want to keep their content unique while enhancing production with AI tools.
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But of course personalization isn’t just for AI content. For example, on Thursday, Anthropic introduced Skills for the Cloud, which gives users an additional measure of control over how chatbots execute certain tasks. OpenAI CEO Sam Altman recently Said His company will focus more on delivering personalized AI tools.
This news from Adobe comes after several studies found that most businesses’ internal AI efforts have not produced measurable results.
