The demand for AI “partner” applications is increasing outside of big names like chat and groke. Of the 337 active and revenue-generating AI Saathi Apps available worldwide, 128 was released in 2025 so far, according to the new data given by the Intelligence firm to Techcrunch AppfiguresThis sub -section of the AI market on mobile has now generated $ 82 million during the first half of the year and is on track to draw more than $ 120 million by the end of the year, indicating the firm’s analysis.
Unlike the general-purpose chatbots, AI fellow apps anthropomorphorphorphorifies AI interaction allows AII interactions to interact with custom characters, including friends, lovers, girlfriends or boyfriends, fantasy characters, and more. The AppFigures defined the market segment in the same way that fellow apps were described as those in which the user could interact with either premiere or user-generated synthetic characters, meaning to embrace a real personality.
Popular apps at this location include Pellika, Characation.Aai, Polybuzz, Chai, and others.
By July 2025, AI fellow apps in Apple App Store and Google Play have been downloaded globally 220 million times. During the first half of 2025, the downloads were 88% of the year-old year, which reached 60 million.
AppFigures crunch the numbers and found that by July 2025, AI Saathi Apps has operated $ 221 million in consumer expenses worldwide. So far this year, these apps have generated 64% more revenue during the same period in 2024.
The top 10% of all AI partner apps generates 89% revenue in the category, showing data. In addition, about 10% of the apps (or 33) have exceeded $ 1 million in lifelong consumer expenditure.
Revenue from $ 0.52 to $ 0.52 to $ 1.18 for the category so far in 2025 is $ 0.66.
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While dedicated AI Saathi apps are quite popular, big companies like XAI are also going to the market. In July, XAI’s Groke launched AI partner including Annie Girl and BoyAlso a snarki 3D fox.
Meanwhile, the recent upgrade of Chatgpt to GPT-5 brought the fact that many of its users felt a kinship with the old model, as they Mourned The disadvantage of his AI partner, who had he had Depend,
To address these and other concerns about the performance of GPT-5, Openai CEO Sam Altman brought back the 4O model for the time.
Google tapped the market last year when it removed the character. The Character is on the app and still tens of millions of monthly active users.
According to the data from the AppFigures, the most popular AI partner apps are used by those who are looking for AI girlfriend. Today, out of the active apps on the market, there is an app name of 17% which includes the word “girlfriend”, compared to 4% than “lover” or “fantasy”. Words such as Anime, Solmet, and lover, are less often mentioned among others.
The firm notes had several other AI companions app launched at the app store since 2022, but were later removed after failing to get traction in terms of revenue or download. However, it was not involved in its analysis.
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