Amazon is investing in AI-AI-operated shopping experiences with Tuesday launch Of Lens liveUpgrade a new AI-in-mango Amazon lens shopping feature that allows consumers to search for new products through visual search, such as the contestants Google lens And Pinterest lensThis device will also integrate for Amazon’s AI shopping assistant, product insight, retailer notes with roofs.
The current visual search tool of the lens live Amazon will not replace the Amazon lens, which lets you scan the barcode to take an image, upload an image or search the products. Instead, it brings a real -time component to the Amazon lens so that you can indicate your phone on the things you are looking in the real world, to see the matching products in a swip -able carousel below the screen.
Apart from this, one of the many methods is Amazon taking advantage of AI to help online shopkeepers. In the last one year, the company has also rolled out other characteristics for fitting its AI Assistant Roofs, AI-Purd Shopping Guide, AI-Enechnical Product Review, AI Tools for Clothing, AI audio product summary, personal shopping signs, as well as equipment for traders.
Lens Live also capitalizes on activities that customers are already doing: Shopping while shopping in retail stores in the real world to see if Amazon has signed a better deal on the same or similar items.
When using the new lens live feature, customers can tap on any item in their camera scene to trigger the feature to focus on that product. If they like a match, they can add it to their shopping cart by tapping (+) plus icon or tap it on a heart icon to save it in their wish list.
Covered by convenience Amazon Sammekar Services, which allow the machine learning model to be deployed on a scale. It runs on AWS-Managed Amazon OpenseSearch.
In addition, Amazon’s AI-Invented Shopping Assistant Roofs is available in the new experience, allowing customers to look at AI-related product summary and suggested conjunctive signals that they can ask to know more about the item. According to Amazon, it allows shopkeepers to see some quick product research and product insight before shopping.
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The Lens Live feature is launching on the Amazon shopping app on iOS for the first time, initially the company did not say whether it is going to expand other global markets for the “tens of millions” of American shopkeepers before rolling for others in the US.
