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The use of computers is a criticism of platforms and other search agents is that if you use them to find a product or hotel, you cannot complete any transaction within the same window.
Master card Its purpose is to integrate AI companies and platforms into your payment network, enable users and enterprises to originate originally within their respective ecosystems. Today the company announced Agent payA new payment program that brings the MasterCard payment system to AI chat platforms.
MasterCard’s main data and AI officer, Greg Ulrich, in an interview, told the venturebeat that the agent “closes the loop” on the search of the agent.
“You want to close the loop within the experience to enable customer experience the most effective manner, which we are trying to enable today,” Ularich said. “You must ensure that everyone in the ecosystem can identify agents and certify the agent to handle the transaction safely and safely.”
Openai, anthropic and perplexity mastercard’s payment may be included in the payment network, allowing other network participants – traders, card users and financial institutions – to rely on the transaction of platforms and investigate for any possible fraud. It also enables mastercard to bring their fraud and transaction dispute system for those companies.
MasterCard participated with Microsoft, IBM, Brintree, and Checkout.com, which to scale pay for agents, orchestrate the system and increase other features for traders. It will also integrate agent pay along with banks and other financial institutions.
Is more useful than making agents
In the last one year, we have seen that the AI-manual discovery develops only by actively listing information using our computer on its behalf.This platform Enable users to ask AI model to find the Internet for any informationIt may give recommendations for travel to products or locations. AI search has proved popular.
This week, openi also announced Chhatgpt Search Adding Shopping FeaturesRunning on GPT-4o, in a bid to compete with Google’s long-standing dominance in product search.
However, users have always found that if they see a deal they need to open a separate window.
MasterCard chief digital officer Pablo Forz said, “We are going to work with AI platforms and agents so that they can be onboard and use technology. But from Merchant, they can now do things to identify these transactions and manage the risk of this surrounding more effectively.”
Bringing these platforms into a payment system like MasterCard makes them more useful, as they can not only work as a place where people find information, but also as a platform where users can find and transact.
When AI companies are part of the payment network, it can also improve any agentic workflow manufactured by enterprises. Imagine an agent workflow that includes searching for new suppliers, finding a suitable supplier, helping in conversation, drafting a contract and installing transactions through platforms.
The company is discussing the integration of agent pay in Copilot and Azure/Openai services of Microsoft.
Token instead of AI
On the agent, however, not based on generic AI, even though the master card takes advantage of technology for other products.
The agent pays the company’s tokening technique, which uses cryptography to help individually identified information (PII) during digital transactions.
“This is a separate number that is useless if it is not used in the context of the transaction you have authorized,” Farez said. “It is obtained through cryptography that makes the transaction unique, and if anyone else gets this information, they cannot do anything with it.”
The MasterCard uses generic AI and large language models to detect fraud, which Ularich worked with tokens for agent pay, as its AI models verify the transaction for fraud once it starts.
Ularich added to every company and individuals involved in the added agent pay transaction Trust, “Rules work in this ecosystem”.
“We are sure that we identify these players safely and safely in the ecosystem, that we have a way to safely hold and capture credensiles,” he said.
