According to a new analysis by the app intelligence provider, more than $ 10 billion – Last year Apple’s US App Store has given how much revenue last year. Appfigures,
Firm’s estimates indicate that the US app stores exceeded double between 2020 and 2024. In 2020, Apple’s App Store Commission was about $ 4.76 billion, which exceeded $ 10.1 billion by 2024.
Based on the data of the AppFigures, the US App Store developers produced $ 33.68 billion in the gross revenue from their apps and games using Apple’s payment system in 2024, and took a home of $ 23.57 billion after Apple’s cut.
However Apple does not usually break its app store revenue during earnings, It published a report in May 2023 Where it has been said that the App Store produced $ 104 billion in the estimated billing for digital goods and services in 2022 globally.
However, the analysis of the APPFIGURES found that the App Store made $ 61.5 billion globally in 2022, which increased to $ 91.3 billion in 2024. With this, Apple earned more than $ 27.39 billion in commissions globally, APPFIGURERS.
It leads to an analysis of appfigures and an discrepancy between Apple.
This can be explained by an important warning found in Apple’s report. Under Apple’s chart, it suggests that it has “billings and sales” figures. “App is not the same as store billings.” This is important here.
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When Apple wrote its report, the company was trying to show how big the app store is and how important it is for the overall economy, so it merged the revenue of the app store with revenue generated outside the app store to generate its total for the “billings and sales” category.
In the report, Apple calculated the part of the total revenue of the app that is facilitated by the app store, even if the purchase has been made elsewhere. For example, if a user buys a subscription for Hulu on the web, but then the Apple makes his 60% time on the device, then Apple gives himself a 60% of that user’s expenses. (To determine the use, reports, like market research firms, were dependent on third -party sources, to estimate how much used on how much used on the smartphone vs tablet, desktop or TV.)
Apple allows enterprises to distribute apps with in-app purchases, but these apps do not appear in the store.
“Severe irreparable disadvantages?”
Checking the numbers around the US Apple App Store is more relevant than ever in view of the recent court verdict, which now prevents Apple from charging 27% commission on transactions outside the App Store.
Apple initially attempted to follow the court’s prohibition, resulting in its anti -fighting fight with Fortnite Maker Executive Games, which would not damage the app store profits.
To do this, Apple gave developers a way to apply for the exception of their app store rules last year so that they could add web links inside their apps that used to direct customers to external purchase. However, Apple continued to commission 27% on those purchases and decided how the website link should appear. (This included the use of “scar screen” to warn consumers of shopping dangers outside the app store.)
Last week, a judge ruled that Apple was in the “wilful violation” of the 2021 prohibition, which continued to collect fees on outside purchases and create new antigomotative obstacles.
This decision forced Apple to update its US App Store Rules, which now allows developers to link consumers in other ways to purchase, without any obstruction or commission. Since then, many apps have availed the ability to start web payments including Spotiff, Amazon Kindle and Patron. A small game called Delta is now supporting itself through Patron membership.
Apple is appealing to the decision, arguing in its most recent filing that the ruling Apple causes “severe irreparable loss”.
“These restrictions, which will spend sufficient amount annually, are based on conduct which are never being illegal (and not),” Apple’s Apple’s Apple Filing said“Rather, they were deployed to punish Apple for non-transportation with the earlier state-law prohibition which is invalid itself.”
This argument will not finish well with developers, as many people believe that Apple should have reduced commission not only for small business developers, but for all.
Analysis of AppFigures also broke the US App Store Revenue by apps and games, which produced Apple $ 6.28 billion and $ 3.83 billion in 2024 respectively.
Together, these figures highlight how important the app store revenue is on the lower line of Apple, and why it is so difficult to maintain control.
