Apple’s hot-replicated apple event was filled with news about updates about airpods, apple watch, new suits of iPhones, and more. But during an hour and fifteen minutes presentationWhich was much less than normal, there was a notable buzzword that was missing from a good part of pomp: AI.
However, CEO Tim Cook said during the Livestream that the company was “taking the biggest jump for the iPhone so far,” during the unveiling of the new iPhone there were only cursory mentions of Apple Intelligence.
Yes, phones appeal to “progress” progress in Silicon, Hardware and Software, per Apple, which means they are better for gaming, photos, speed, battery life and more. But most specific, consumer-consumed AI tools were postponed-as if visual intelligence features and IMASSESANGE and facetime have been postponed. Translation-WWDC was large talkings in June during 2025. And they are not necessarily novels, such as apple contestants, such as Google and Samsung, introduced more and more comparable features a year ago or more and more.
The presentation was far from the huge mentions of Apple’s AI in the unveiling of the iPhone 16, causing public disappointment when some flagship features did not promise.
This year, Apple talked more about how AI is helping in power facilities in the background, and less about how it is putting AI in front of consumers’ faces – unveiling Google’s Pixel 10 last month and unlike the Samsung incident in January. Apple is far behind the efforts of its agent AI, which is in the efforts to make accessories in front-and-center in the same way, so it focuses a lot on the hardware and helps the electrical things behind the AI curtain.
Officials talked about how an update nerve engine apple intelligence information, and local big language models play better games at high frame rates. He mentioned how Apple was now creating a nerve accelerator in each GPU core to provide “the level of MacBook Pro-Levels” in the iPhone, so that intense AI workload is possible.
But when it was mentioned how AI is related to its new airpods, Apple was overwhelming live translation and heart rate monitoring instead of taking Google’s approach with the new budget Pixel Buds 2A, where it discussed how they could be used with Mithun AI. Officials mentioned how the advanced computational model of equipment combines with power live translation with the apple intelligence model running on the iPhone, and for heart rate sensor, he highlighted the role of a machine learning algorithms in giving strength to on-device AI models for activity and calorie tracking, more than 250,000 clock training in a selent-over-25-year-old training. Thanks for.
In the new Apple Watch presentation, AI mentions were felt as simply. Officials highlighted how the analysis of Apple’s machine learning algorithm in the 30-day period, how users’ blood pressure reacts to heartbeat. This is thanks to a series of total studies of over 100,000 participants, and Dr. Sumbul Desai, Apple’s VP of Health, said the company hopes “inform more than a million people with high blood pressure alone in the first year” and FDA withdrawal is expected soon.
The AI Arms race has never been much higher for the top-located companies-in the part because they have invested so much in their AI efforts, and those efforts do not come cheap. Openai was priced at $ 300 billion this year and Allegedly It is expected to burn $ 115 billion through 2029. Anthropic recently raised $ 13 billion in a later money valuation of $ 183 billion. In the last few months, Meta has spent billions of dollars to hire top industry researchers after investing more than $ 14 billion in Scale AI. And this is just a few names.
Apple has long been criticized for falling back into the race of AI. That part is reflected At least 10 reported Recently from its AI Research Department including four last week. Robotics Research, its leadership to Gian Zhang, allegedly departed for meta, and three other AI researchers reportedly left the Apple’s Foundation Model Team, with two openai and one anthropic.
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