If you felt that Apple’s WWDC was slightly light on 2025 AI, you are not alone. While the conferences of competitors such as Google and its annual I/O Keenote were basically breathless in launching new Gemini features, models and video generation tools, Apple took more TEPID approaches. This year, we got more agents, a new AI health coach for multimodal AI, visual intelligence, which can see your iPhone screen and all the favorite -new genmosie. One thing that does not appear on that shortlist is Apple’s promise AI SIRI update, which was rolled out as a focal point of Apple Intelligence last year.
If you are monitoring that saga, you must have seen that the rollout was not out. Apple has since delayed the launch of its AI-Supercharged Siri, which has some doubt whether Apple actually has a firepower to take AI chatbots and big language models (LLM) that drives them power, or AI image/video generation tool, and with them. Although I am sure that Apple would not have preferred to address those concerns, execution did not have to move away from the developer conference without addressing the AI elephant in the room.
https://www.youtube.com/watch?v=ntlk53h7u_k
In Interview with Wall Street Journal“We want to do it correctly,” said Craig Federighi, Senior Vice President of Apple’s Software Engineering. When asked When? The right way is about to come together, Federghi was less official. “We want to make sure that we have it very handed, before we start talking about dates for clear reasons,” Federighi said. Intelligent. A little time for him, but smart. It is clear that Apple Apple is under pressure to distribute AI features through intelligence, which is no surprise that the way the rhetoric (and money) has exploded around AI, but the most interesting about it is that the pressure is not necessary; This is the place from where pressure is coming.
As I wrote before the onset of WWDC, in a lot of ways, Apple’s head stumbled, and the AI issues are more optical than the results of larger results. This is to say that people do not yet care about AI facilities, and as a result, Apple is not prone to or not – or it is not that it is not careful, it is that it does not care about taking them out. Of course, it cannot really say that I have already mentioned for optical reasons. Despite consumer-party collective shrugs, investors are paying attention, and that is why, in AI-Light, in the year of WWDC, Apple’s stock immediately submerged after his keynote speaker. But the fact is: AI, while still on the roadmap, is not yet make-or-break to sell hardware.
Call me a doubtist, but I don’t think AI Siri will be determined whether most of the people are going to go out to buy this year’s iPhone. These will be cameras; This will be a slim form factor; This will be the fact that they need a new phone and simply cannot consider switching on Android and bubbling green by message app. If Apple is going to care about AI here and now, it will be the result of consumers, not the forces of the market.
It is said, Apple may need to take a lot of care about AI in the near future. Progress in generic AI and LLM has been rapidly, and during suspicion of AI features, I am not taking out a watershhed moment for AI on your phone or laptop to a great extent. I am also not telling that the watershed moment can actually come from Apple, despite the fact that it is “back” in rolling the Apple Intelligence features. Federighi, when TechradarSaid:
“When we started with Apple Intelligence, we were very clear: it was not just about making a chatbot. So, it seems when I did not mention some of these Siri capabilities, there were not people, ‘what happened,’ what happened, Apple? Apple?
To ensure this, there may be an excuse or an excuse, but I am willing to give the benefit of doubt to Federegi here because Apple has a track record of waiting-and-looking. Some Polish of Apple has worked for years, but by entering a delay in an area (Smartwatch, for example) has worked more than once in its side, and AI may once again be an ideal area to work in that strategy. Google can have a lot of AI features, and therefore Samsung, but really useful features are rational. The circle is about the closest thing to search that I can indicate, and I don’t know if it is worthy of an AI revolution.
It is possible Does The release is really worth it, or maybe AI phones are a craze, and Apple can relax that it does not bend all its resources to push the wrong boulder to a hill. It is difficult to say what is actually in the store for AI in the future and all the equipment is being included in it, but if there is one thing that I cannot do, it is out of Apple from the equation. It may not be cared for not the right way to bring the most AI features in the shortest time, but this may be the best way to bring you really used goods.
