- “In response to the regulatory pressure of the European Union” Apple can work to switch to third -party voice assistants in Europe to switch to the Siri
- This step comes amid indefinite delays for AI-Integrated Siri upgrade which is originally planned for March 31
- Executive is showing concern for the future of the company, because Apple AI comes behind the contestants in the race
Apple is allegedly working on tying its iPhone operating system to allow European users to choose third-party Voice Assistant as their default option on Siri.
The news comes through a bomb Bloomberg Apple AI Report Mark Gurman and Drake Bennett, citing “a person with a person” and in view of Apple’s public conflict, was done to provide Siri with AI upgrade that first appeared in June 2024.
This is a situation that resulted in a series of apple-focused advertisements and Apple draws “now” claims from the intelligence webpage. These upgrade were originally to be launched in iOS 18.4 on 31 March, but now a firm is delayed with the release date.
The report also claimed that according to people with knowledge of the scheme, Google Gemini is on track to be added to iOS 19 as a Chatgpt option.
Along with the struggle to make Siri smarter, Apple is now facing regulatory restrictions in the European Union, already being fined users to force their own app store.
Right now, if you ask Siri on the Apple Intelligence-competent iPhone (iPhone 15 Pro or Newer), such as “how does Crispr DNA editing work?” Virtual Assistant currently has no answer – in addition to asking users if they would like the chat to answer.
According to an Apple execution quoted by Bloomberg, Apple has a normal functioning “We are late, we have more than a billion users, we are going to grind it, and we’re going to defeat all”, but it is not working at the moment.
Where is it for Siri now?
To support his claims, Bloomberg’s report states that Eddy Q – Senior Vice President of Apple – for the services – “AI Apple may do what the iPhone did to Nokia”. Qu has recently been quoted during court testimony, saying that it is possible that the iPhone may be irrelevant after 10 years from now, “as it seems that it seems”.
Although it may not eventually be an alternative to talking about changes in the European Union, Apple clearly would prefer Siri to be able to compete with Gemini and Chat Head, but at this point, it does not see a clear way when it comes to shutting down the difference, with a senior member of Apple’s AI team, with a senior member, “This is a crisis …” This is a crisis … “This is a crisis …”. ,
Users will deal with the problem in short -term, allowing users to dig the Siri and can be a good thing for the iPhone and Mac users, from Apple’s perspective that it will also be an undesirable entry of that current situation.
In his court testimony, Qu said that for the first time in 22 years, the Google search on Apple devices fell last month. The reason provided was that the users were getting away from the search engine and towards the AI ​​Tool to collect information.
While Apple has a dedicated customer base that continues to buy the Apple device About No matter, as AI becomes more integrated into people’s work and personal life, it can be a decisive factor for less loyal users.
By comparison, Android devices have long allowed owners to allow Switch to a separate virtual assistantThere is something that continues at the age of AI.
When it comes to AI integration, Apple is undisputedly lag behind, but perhaps it is not destructively-and when it comes to such a world-grown technology, it is probably not such a bad thing. Given how incredible Google AI overview can be, it is definitely not an accurate science.
Accepting that they need time to take Siri at a point where it can rival others, and meanwhile users may give forward functionality, feeling like a win/win for Apple and its customers – if the iPhone manufacturer can swallow his pride.
