I think it is difficult for your film to draw attention these days, more hot than ever on competition and streaming channels in both theaters. So what did Apple do to help in promoting F1: Film? He created a movie trailer that resonates in your hands.
This is true, it looks like the film is Abuz in Apple’s “Hyptic Trailer”. But honestly, I don’t really get what enthusiasm is.
Apple merged the phone HAPTICS with a movie trailer
If you see the trailer on a compatible iPhone (I have used my 14 Pro), then you think what is happening on-screen, hopic motor inside shaking the phone to match. So as we see the race from the point of view of a driver, and listen to that sweet thing of the engine because it reaches the peak RPM, the phone gives you a feeling in your hand how it can feel to sit in that race car.
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It is undisputedly calm and makes the trailer very luxurious. Apparently, a lot of time went into it, and only from the film’s marketing point of view, it was clearly a good idea, because here we are all talking about it -but where is it actually going with this?
This is not new
First of all, the idea of having a haptic reaction to go with a video is nothing new. The so -called “4D” cinemas have seats that have been dazed with some events on the screen for decades. Similarly, if you have played a video game since the arrival of Rumble in the controllers, you know that it is not uncommon for the cuttake events (whether pre-ridden or live given), with heptics that go with visuals.
So not only the Haptic trailer is nothing new, it is something that millions of people have already experienced. If you ask me, it is a bit strange around this party, but people are hypnotized for this anyway.
Would you like to watch this kind of film?
However, what is the end-game here? When the film eventually comes in Apple TV+, do you have the option to see the whole thing on your iPhone with these haaptics? A trailer means what the film’s experience will be like. Therefore, if the full movie version on the iPhone is not haptic, it seems a bit misleading.
If it is a technical demo, what is it really? Maybe if you have an iPhone, you can hold it in your hands when you watch the movie on an Apple TV and get those haptics. Maybe you can connect a controller, such as a dualsense for your Mac or iPad, and can feel vibration in this way. Of course, I am joining more than half here because I think we will probably not see anything like this.
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For a moment, I thought that perhaps it could affect everyone for some types of Apple Vision Pro implementation, but then I remembered that unlike Playstation vr 2, Vision Pro has no haptic motors – bad!
So I am not sure that this is the first glimpse of a new feature, or just one time party trick that will never be repeated. Alternatively, perhaps Apple will roll out Haaptics for some of his future trailers, but otherwise nothing will do with the technique.
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But how does it make you feel?
This is great marketing, but silly technology
I enjoyed the haptic trailer, and perhaps it should be nothing more than an entertaining curiosity to get people interested in a film who can otherwise fly under their radar, but I want there was anything else for it. If Apple is going to start films with ways to make films more immersive, I hope they (more advanced) do more than the Rumble effect.
What about bringing back 3D movies for your future headset, Apple? There are frequent rumors that we will one day see a more mainstream version of the Vision Pro, and perhaps it may have Rumble Motors, as well as we are already enjoying with spatial audio.
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Therefore, I am the last person, who usually has a complaint about a quiet demo related to films, but if there was any long -term plan, I will also like it. If Apple is really teasing something else here, I am dying positively to know this.
