Gearbox has opened pre-orders for Borderlands 4, which confirm a price of $ 69.99 for the standard version. This news is a matter of concern to the fan that the upcoming shooter will retail on $ 80 and will follow CEO Randy Pitchford’s controversial remarks last month that “real fans” will get a way to buy the game at that price.
Concern on the price of Borderlands 4 stems from one Exchange on X With Randy Pitchford on 13 May, where a fan played him “not better $ 80.” Pitchford replied that the decision was “not my call”, then the following was added:
“If you are a real fan, you will find a way to do so. My local game store had a starflight for Sega origin for $ 80 in 1991 when I was working in an ice cream parlor in Pismo Beach and I found a way to do so.”
Pichford’s comment attracts criticism of those who took it, who suggest that players who could not pay $ 80 are not a true fan. It was also speculated that the Borderlands 4 would actually follow the growing trend set by the Mario Cart World of retail at the high price point.
After backlash, Pichford addressed his comment Shares a clip A PACS East Developer Panel (which happened before Pichford’s controversial X post), where he expanded in detail at the then potential price of Borderlands 4 by speaking on the current realities of video game development budget and pricing.
“This is an interesting time, isn’t it?” Pitchford says during the Q&A session. “At one level, we have found a competitive market where those people want to sell more and more units and they want to be careful about those who are value-sensitive. So there are some people who do not want to see prices, even what are the prices that you are for retailing, which are retailing and tariffs. Doubtful growth budget than Banderslands 3.
He then said, “As artists, we want everyone to be this. We want to enjoy what we are making, it is to make everyone as easy as possible.”
In addition to the $ 70 standard version of the Borderlands 4, the gearbox is also offering a deluxe version for $ 99.99 and a super deluxe version for $ 129.99. Each version consists of a wife of additional materials, and you can read more information about what happens on the game. Website,
Borderlands 4 will launch for Playstation 5, Xbox Series X/S, and PC on 12 September. This year a switch 2 version is also planned for some time.
