Brothers start business from garage, leads to $ 100 million+

Coulter and Trent Lewis, the brothers and co-founders in Colorado, wanted to give a major update to the US-and launched an innovative lawn care brand in 2019. sunday,

^{Image Credit: Courtesy of Sunday. Trent Lewis, left, and callter Lewis, Right.}

“I am standing in the corridor in a correction shop in a house and sniffing from 30 feet away (lawncare product), (and) I had just a moment, What the hell is this?“Remember Culter.” It seems that it is from a different era. There are many things in life where we accept it only in the same way that we do not receive perspective gifts and see it with a clear set of eyes. ,

Calter started a health-conscious brand Quin Snacks In 2010, with his wife Christie Lewis, and through his work on that business, he saw an up-close how crops grow. He found himself a few weeks after going to an organic cornfield in the correction shop of that house and believed how the lawn care can be resumed “better, more natural, safe” products.

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With a mechanical engineering and design background at the top of his entrepreneurial experience, Callter together with his brother Trent, who expertly expertly expertly expertly, to convert the vision into a real business.

Co-founders did not waste time; He discontinued a comprehensive research phase, including searching 100 people in the US to send lawn care products for the entire season.

“It was not only a sophisticated product during that year.”

The brothers created those early products in their garage, and although some challenges arose as the “moment of intestine” when they brought the 100 product filled pouches to UPS only, only the black liquid was leaked from each box-this process helped them to innovate, from the tube to the plastic hesitation.

During the research process, co-founders also conducted a house tour, call and survey to get a deep understanding of their customers’ wishes and needs. In this way he learned that people not only wanted to improve lawn care products, but also wanted to do more with their yard. “They want to develop more things,” calls. “They want a more verge and durable landscape.”

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Despite a clear interest in improving their yard, many people lacked faith in their abilities to do so.

“After talking to customers, we understood that they do not know much about this stuff, and they actually need to hold their hand a little more,” Trent says. “So (we did not refine the product just during that year), but also communication with the customer.”

In a sense, co-founders felt that they were trying to solve the wrong problem. Yes, people wanted their lawn care products to have low pesticides, but to create real impact in space on Sunday, the brand needed to strengthen the experience among customers taking care of their lawn and to create confidence among customers.

“We are originally doing AG Tech on the backyard scale.”

On Sunday, it is realized that it would have to be a technology company to innovate in that field, was difficult at first, co-founder. With its physical lawn care, insect control and garden products, the business launched custom pests and lawn plans, which use ownership technology and expert lawn care advisors to help customers lay down their yard.

“We are originally doing AG Tech on the backyard scale,” the coolter explains. “Our customers send soil samples to us. We analyze the soil of each customer. We have the largest soil database ever since. This is that small scale accurate agriculture.”

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With increased technical requirements and expertise to return it, co-founders decided that it was time to raise money for Sunday. It was important to effectively tell investors to tell their story – and in every development phase is an invaluable asset for entrepreneurs.

“People always bend in this way, Oh, I have a vision(Or) They make a cash flow sheet of how things are usually going to work, “Trent says.” it’s a dream; This is an hope, but you really don’t know until you come into the world and start selling your product. Therefore, being able to raise capital is actually important for businesses. And to understand that muscle and understand how to do that allows you to exit (and) spreads your thoughts. ,

Sunday has gathered over $ 100 million and has served more than one million lawn till date. Brand products are available in over 5,000 stores at Walmart, Target and Home Depot.

“We get this cycle that helps us jump further and make more innovation.”

On Sunday, there is its extreme weather experience in March in mid -May. Even in the southern regions of the US, where the lawn care is throughout the year, Culter noted that “still a spring mentality” that contributes to the sales. Sunday uses the lower demand weather to establish itself for the next year.

“The positive way is that I have always separated it in my head and for the team, it is that we get this cycle that helps us jump further and make more innovation,” Callter says. “Now, Sunday focuses on construction completely for 2026. We are still selling products. There are a lot of business we are running, but in terms of innovation and what we are making is already looking forward to 2026.”

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Since Sunday’s eyes continued development and technological progresses, including more AI integration, co-founders are grateful for the year they have spent fully researching the market and their customers-and any aspiring entrepreneurs do the same before following their big ideas in business.

“Many entrepreneurs are really passionate; they want to get their product out in the market,” Trent says. “But take it on a small scale and really take your time and learn if you can do this is a better way to do so because you are going to launch a better product. You are going to travel on a very small scale on those small problems and launch it on a large scale before learning those things.”

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