Around this time last year, the cameo hit a significant low point. Evaluation of it At least 90% droppedAnd the strict financial situation of the company meant that it was unable to pay $ 600,000 fine From FTC.
Now, the company behind the Celebrity Greeting App is searching for Avenue for a new, although some dull, development. On Thursday, Cameo announced launch CandleA birthday plan app that is designed for forgetful users, who want to celebrate his birthdays late at the party without his friends.
Candle is available to download for free on the app store, sinks the birthday with its saved contacts and forms a birthday calendar, allowing you to see the birthday of your friends and family members while receiving a reminder for upcoming ceremonies. For astrology fans, you can also see with whom you are the most compatible on the basis of your zodiac.
Additionally, the app has a “birthday network”, so if another candle user has access to the same contact, but does not know their birthday, the app will share the birthday information from your contacts. (Users who do not like to share their birthday information can go out Candl.app/Optout And deposit the phone numbers that they want to exclude.)
Candle is also planning to add an AI-driven facility that suggests gift ideas.
The app is very straightforward and can be helpful for many people – after all, everyone has a birthday, and many of us have trouble keeping an eye on them. But it is strange that it will once choose the option to create such a simple app to try to regain its fame.
Cameo is known for more ambitious projects, such as its NFT-based community offer and its axis for material creators. However, despite these efforts, the company does not see the results that were expected.
App data from app intelligence firm Appfigures The download of the cameo app indicates that there has been a steady decline since its peak during the epidemic. In 2021, Cameo saw an app install in 2022 compared to 433,000. The first growth in the first half of this year was marked, on 270,000 downloads, represented an increase of 24% compared to the previous year’s 217,000.
In addition, in the first six months of 2025, the global gross consumer expenses in the app reached around $ 1.7 million, representing a drop of 64% from $ 4.7 million during the same period in 2024.
Time will tell whether the candle is successful or fails to get adequate traction.
