For the first time I talked to Adam Richman and Silberzwig, who was the co-founder of live events company Medium Rare, finding out how his business could survive in the world by epidemic.
In the following five years, he did it more than just detecting it – they blew it completely. Medium rare events have become a powerhouse in the space, which creates festivals for some of the biggest names in sports and entertainment: Rob Grronkowski’s Gronk Beach, Travis Kels Kels Zam, Shakwal O’Nell’s Shakwile O’Nell’s Fun House and Gai Falry’s Flaworn Tail to give some names.
I caught him because he was firing an oven for Dave Portnoy’s One Bite Pizza Festival and was preparing for it. The upcoming expert of John Summit only Dance Music Festival (to be held on 20–21 September on Randel Island in New York City).
The pair shared their insight and tips to build, grow and solve the problem that no entrepreneur is looking to create speed and scale that can apply to their service-based business.
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Momentum breed speed
When Richman recalls, Richman and Silberjweg first launched a medium rare just before the Kovid -19 epidemic, “No one gave nonsense about us.” “Nobody will take our call.” But after landing its first big celebrity cooperation, everything changed. “This is a domino effect – each event acts as its own engine for the next one,” Richman explains. “The visibility of working with Shak made deals with Gai Fiery, who participated in a previous event, followed by Travis Callas, and so on.” People believe every celebration and program as an advertisement what they can do.
take away: Do your work. Focus on giving standout results to current customers, and give the word-of-mouth opportunities for curiosity and future partnership.
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Be strategic, not frustrated
Richman and Silberzwig have learned to say “yes” on every occasion. “We have reached us MVP-Caliber Athletes, but Adam and I just beat my head against the wall and could not find out anything for this man, which we loved at all,” says Silberzwig. He turned down the proposal, which surprised the representative of the athlete. “He said, ‘You are the first person who has never told us!” “He remembers.
The pair say that in the early days, they must have jumped on the spot, but the time and experience taught them not to force it. “There are only so many weeks in the year to plan these events, so we have learned to be a little more selective and strategic about throwing our energy into those that we can actually raise,” called Silberzwig.
take away: Returning to say “no”, protect your time, energy and brand. Select partners and projects that align with your values and inspire you to do great work.
Credit: Medium Rare
Creative problem under pressure
There were huge logistic challenges in executing Portnoy’s One Bite Pizza Festival. “Everyone told us that we were crazy. The industry was like all our colleagues, ‘There is no way that you can perform a pizza festival,” Richman recalls.
Each participating pizzeria requires its own special oven – none of which can be rented in a quantity. Solve them? “We bought an oven from the supply companies of the restaurant, we would use them for seven hours, then sold them back using them back. This is a creative rent,” Richman says. The initial outlay is at the top of $ 1 million, but they calculate that they will recover about 70% through the equipment resale.
take away: Take “impossible” as a challenge, not a decision. Keep insisting for creative solutions – sometimes it means to resume industry norms or business models, or laying capital to take a calculation risk.
Related: These people produced super bowled pre-shows, everyone must be talking
Stay calm – and colleague – when anarchy is a hit
Founders say that the top live event distinguishes producers from the rest “how they treat curveballs.” Whether it is an electric storm, missed flights or city permits, they emphasize the duties with partition and, rapidly, take collective decisions: “We know how to keep their thinking caps in those circumstances and react,” Richman says.
When Jalan Brunson and Josh Hart’s Roommates Fest Events were threatened with storms, they used to talk to the city officials “our hands and knees” at the time of latter. After achieving this, he wrote the run-off-shows again, coordinated with celebrity guests and informed the attendees-all within 30 minutes.
take away: Build a culture of problems. Success not only depends on the plan, but also on reacting to unpredictable with focus and clear communication.
For the first time I talked to Adam Richman and Silberzwig, who was the co-founder of live events company Medium Rare, finding out how his business could survive in the world by epidemic.
In the following five years, he did it more than just detecting it – they blew it completely. Medium rare events have become a powerhouse in the space, which creates festivals for some of the biggest names in sports and entertainment: Rob Grronkowski’s Gronk Beach, Travis Kels Kels Zam, Shakwal O’Nell’s Shakwile O’Nell’s Fun House and Gai Falry’s Flaworn Tail to give some names.
I caught him because he was firing an oven for Dave Portnoy’s One Bite Pizza Festival and was preparing for it. The upcoming expert of John Summit only Dance Music Festival (to be held on 20–21 September on Randel Island in New York City).
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