A logo Rebrand is not going so well is not uncommon – just ask Jaguar, or DifferenceOr Facebook in AughtsNow, the cracker barrel is in the midst of a viral controversy over its latest redesign. Last week, the company unveiled A new logo With a cleaner-covered font that removed the old man and barrel from the design. The phrase “Old Country Store” was also removed. It is the fifth ribrand of the cracker barrel in its 56 -year history.
Naturally, social media has not been kind about Rebrands, and everyone wants to weigh with President Donald Trump For rival restaurant Like ‘N Shake’,
Nevertheless, the cracker is living in the barrel course. But Website on MondayThe restaurant series issued a statement stating: “You have shown us that we can do a better job that we are and who we are always.”
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New logo. Cracker barrel
The company said that “logo and remodels are making headlines,” but many things are not going away, “Rocking chairs on the porch, a warm fire in the stove, pegs on the table, unique treasures in our gift shop, and vintage America with antiques, and vintage are pulled directly from our warehouses in Lebanese.”
The statement said, “If the last few days have shown us anything, it is how deeply people care about the cracker barrel.” “We are really grateful to your heartiest voices.”
The statement said that “Old Timer,” Uncle Herschelle, may have gone from people for good, but he is “not going anywhere – she is a family.” “He will still be on our menu (our road signals are welcome to Uncle Horshel’s favorite breakfast plate), and depicted in our country shop.”
A cracker barrel restaurant, the specialty of the old logo of the company, Sterling, Virginia, in the US, on Tuesday, August 26, 2025. Al Drago/Bloomberg | Getty images
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This change was part of a broad, forward-facing company update.
Cracker is barrel Update the interior Many of its restaurants, which previously displayed antiques in a maximalist design, are now more neutral paint color and modern furniture. Representative of a company told Country Last year 25-30 stores Must be fresh.
“We also want to make sure Continued. “This means showing new platforms and new ways, but always with our heritage in the heart. We take that responsibility very seriously. We know that we will not always get everything right for the first time, but we will keep testing, learning and listening to our guests and employees.”
A logo Rebrand is not going so well is not uncommon – just ask Jaguar, or DifferenceOr Facebook in AughtsNow, the cracker barrel is in the midst of a viral controversy over its latest redesign. Last week, the company unveiled A new logo With a cleaner-covered font that removed the old man and barrel from the design. The phrase “Old Country Store” was also removed. It is the fifth ribrand of the cracker barrel in its 56 -year history.
Naturally, social media has not been kind about Rebrands, and everyone wants to weigh with President Donald Trump For rival restaurant Like ‘N Shake’,
Nevertheless, the cracker is living in the barrel course. But Website on MondayThe restaurant series issued a statement stating: “You have shown us that we can do a better job that we are and who we are always.”
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