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    Home»Startups»‘Create a crisis’ to motivate employees
    Startups

    ‘Create a crisis’ to motivate employees

    PineapplesUpdateBy PineapplesUpdateOctober 15, 2025No Comments5 Mins Read
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    ‘Create a crisis’ to motivate employees
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    key takeaways

    • Michael Dell, founder and CEO of Dell Technologies, says leaders should always act as if there is a crisis – and if there is not a crisis, start one.
    • Dell says that creating a crisis “energizes” and “motivates” employees.
    • Dell, 60, was named as a potential investor in TikTok by President Donald Trump last month.

    Michael Dell, founder, chairman and CEO of Dell Technologies, says that leaders should always act as if there is a crisis because he believes that employees are most productive under pressure. So if there is no crisis, start one.

    “I believe in the idea that if you don’t have a crisis, create an idea to excite people, inspire people, and bring about necessary change,” Dale said in one episode.FoundersPodcast from earlier this week.

    Dell, 60, who was named last month potential investors President Donald Trump said in a TikTok that creating a crisis could be as simple as reminding employees that their next competitor is just around the corner.

    Connected: Dell defends itself after questions were raised about copying Apple

    He gave an example where he stood up and told his company that five years from now, they would face an imaginary new competitor who would be faster, more efficient, and more capable – and this competitor would put his company out of business.

    “The only way to stop this is if we’re going to be that company,” Dell said on the podcast. “It’s a lot of hard work to reinvent and reimagine your business. But if you don’t do it, you’re out of business.”

    Dell Technologies has faced many crises four decades in business. When the dot-com bubble burst in the early 2000s, it caused a decline in technology markets, leading to harmed the company’s share price and sales, slowing its growth. The rise of new computing forms such as smartphones and tablets challenged the company to make efforts in these markets Attempt like 2010 venue smartphone Failing to gain attraction. Dell Technologies Close The Venue line in 2012 and currently does not make phones. pills,

    ‘Create a crisis’ to motivate employees
    Michael Dell. Photo by Joan Cros/Nurfoto via Getty Images

    But the company is finding success with its latest innovation in AI. Dell said on the podcast that when ChatGPT launched in November 2022, he immediately knew it was “a big, big deal” that would lead his company to “completely reset” the way it thinks about providing technology products and services. If Dell Technologies keeps doing what it was doing before, it will be “in serious trouble” when some new competitors come along with new equipment and new ways of doing things, Dell explained.

    Dell Technologies is seeing increased external demand for its AI servers, from customers including Elon Musk’s XAI. Tom’s Hardware, company announced Earlier this month it has already shipped several billion dollars worth of AI servers and expects that figure to reach an annual run-rate, or future annual revenue, of $20 billion by 2026.

    Connected: Dell’s sudden 5-day return to office order leaves parents struggling to find child care

    Dell explained that the problem was not about using new technology – it was about motivating people to change the way they worked after working the same way for decades.

    “People don’t like to change,” Dell said on the podcast. “But you have to. And so that’s what we’re doing.”

    One change implemented by the company was that employees will be required to return to the office five days a week starting in March, a departure from the previous hybrid schedule.

    Earlier this year, Dell Technologies also invited 108,000-person The workforce will share ideas for using AI internally. employees surrendered 800 suggestionsWhich the company then gave priority to in major projects.

    Some of the initiatives that arose from employee suggestions included AI assistants for technical support that reduced case closing times by 10%, AI coding tools to help the company’s 20,000 engineers become more productive, and AI search tools so sales teams could more easily prepare for customer pitches.

    Connected: Gen Z is helping older coworkers learn how to use AI in the workplace, according to a new survey

    key takeaways

    • Michael Dell, founder and CEO of Dell Technologies, says leaders should always act as if there is a crisis – and if there is not a crisis, start one.
    • Dell says that creating a crisis “energizes” and “motivates” employees.
    • Dell, 60, was named as a potential investor in TikTok by President Donald Trump last month.

    Michael Dell, founder, chairman and CEO of Dell Technologies, says that leaders should always act as if there is a crisis because he believes that employees are most productive under pressure. So if there is no crisis, start one.

    “I believe in the idea that if you don’t have a crisis, create an idea to excite people, inspire people, and bring about necessary change,” Dale said in one episode.FoundersPodcast from earlier this week.

    Dell, 60, who was named last month potential investors President Donald Trump said in a TikTok that creating a crisis could be as simple as reminding employees that their next competitor is just around the corner.

    The remainder of this article is locked.

    Connect with Entrepreneur, For access today.

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