When Jacqueline Tattelleman and her husband, Scott Tattelleman set up a non-profit summer camp for hundreds of children growing up in the Under-Funded neighborhood of New York in 2009, they did not yet know that the experience would still lay the foundation for a new business with a major give-back mission: State bag,
Image Credit: Courtesy of State Bags. Jacqueline Tattelman.
“The first couples of the summer, (camper) were coming to the camp with their belongings with their belongings,” Tettelman says. “We knew that many of them were coming with everything for a week and they were living in spinach care, transitional housing, being raised by the other, so it was a very challenging scene to see.”
Tattelleman began to backpack to campers, many of which will immediately transfer their belongings to the new bag and fill them with a school supply from the couple’s supply shop, which offers donations from brands such as Bomba and Dayalu Snacks.
“Since then, we have developed a lot on the give side, so now it is for every state product sold, we donate to American children and families needed, but in the ways that they need the most, which allows us to give us a lot more and do very large programs,” Tettelleman says.
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The state bags launched in 2013, officially developed in a multimilian-dollars brand over the years and continue to keep their give-back commitment at the center, including the partner charity and donating the fully packed backpacks and funding projects with schools.
Image Credit: Courtesy of State Bags
The brand was self-funded until 2021, when it raised $ 2 million seed round. The state has not taken additional funding since then.
The state was launched in an era when it seemed that disruptive unicorn companies are leaving traction and right – starting a successful business and the brand looks easy, TATELMAM misses.
Of course, the reality is usually anything but. Tettelman says that it is enough to manufacture with a creed “with a beloved brand (a cute),” navigate the logical ins and the exterior alone to run a business.
“You must really understand the importance of profitability and stability and what it really takes to run a company,” Tettelman explains. “Many people who start brands are dreamer, and they are excited because they are creative, but they need to know a lot. This requires patience, intensity and level of grace that is out of the body.”
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For the first seven years of the state in business, Tattelman saw himself as one of those creatives, so he hired the CEO to run the company. However, the creation of the brand after years – and with a unique perspective as its founder – she realized that she could serve it in a way that the former leaders did not. Tattelman stepped as CEO in 2020.
Five years later, the state has become a “full lifestyle family bag brand” with continuous development.
Tettelman credits a lot for the state’s recent development and success for success, which began shortly before taking the role of CEO.
After such a long time children are “owned by the market” in the backpacks, the state recognized the value of doing the same way for children’s travel, making life easier for their parents – and products are given full state treatment, says Tattelman.
“We prefer to take it to the top,” Tettelman explains. “Like, how we take this dinosaur product and make it ridiculous, so colorful, so beautiful. Every piece of art is a work of art, but it has unreliable utility, functionality, quality and all the things you want that you want to have your family travel product (is).
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This is currently a peak season for the state, which has always seen a sales spike during back-to-school purchases. Last month, the brand between this period considers its “super bowl”, the state released product cooperation with hot wheels, Barbie and love shake fancy.
Image Credit: Courtesy of State Bags
But Tattelman says that no matter what the year is and how much the state see, she always feels grateful to present one of the brand bags on the road, and she recently comes with the “Panth” position of the brand.
“People will write like me, I’m setting my alarm“Tettelman says.” I am liking, Are you setting your alarm for launch day? Over time, since our customer knows that we are hungry for new collections (especially out) of these crazy innovation products. The year -the -hand, it becomes a crazier and crazier. I still cannot believe that the state is real. “
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Despite the state’s ongoing success, Tattelman believes that the brand has scratched the surface of its capacity, and he is ready to strengthen its position as “true family lifestyle brand” with constant product expansion.
Image Credit: Courtesy of State Bags
The state has changed a lot over the years, but it is never a discount from its original mission and vision – and it is a theory that any aspiring entrepreneur must take into account to start a business.
“You have a vision for this,” says Tettelman. “(But) You must also be condemnable to understand that you have to go where the customer is going to take you sometime.
This article is part of our ongoing female Entrepreneur® series, exposing stories, challenges and victory to run business as a woman.
