Angelo Sotira started online digital art platform Deviantart When she was just a teenager, a formal community was growing for millions of artists in the 2000s. After twenty -five years, Sotira again wants to change digital art, but with focus on the way it is displayed.
On Thursday, Sotira revealed her new venture, layerA screen is especially designed to demonstrate digital art in the best quality.
“The way canvas needs to perform and behave in your life is quite different from other types of displays,” Sotira explained Techcrunch. “It needs to be mixed in a beautiful environment.”
The nearest point of reference that will have an average consumer for such a product, Samsung’s The Frame TV, which looks like a painting hanging on the wall when it is not turned on. But the layer feels that kind and moves to even more premium levels – unlike the frame, the layer is not a consumer product, and it is not trying to simulate stable pictures or photos.
“They are $ 22,000, so what kind of that kind tells you what he is for.” “We did not spend any expenses and we did not make any effort. We really did not compromise on making it, in our opinion, the best way to display digital art on a wall.”
When Sotira talks about digital art, she is not talking about digital photography or video.
The layer is working with hundreds of artists HowWhich creates generic AI art – no, no, the kind of generous art you receive from chat, which is made with LLM that uses the work of other artists without their consent. Instead, many of these artists are writing their software to create digital AI artifacts that change over time that says code.
But these artifacts, like most AI software, require a lot of computing power to execute. This is part of the fact that the layer is so expensive – it requires technical ability to display these new types of tasks.
“You are looking at the history of more than 35 years of extraordinary artists developing the medium of code-based art and essentially, the pixel on the display is being controlled by the code that is written that runs live on that GPU, presented it in full resolution,” Sotira said. “It is actually controlling each pixel, so it is not going from any compression algorithms.”
Sotira is well aware that he is not the first entrepreneur to try to make a better way to display digital art – when he was in Devientart, she was picked on products such as layer at all times. But because of this, he knows what was missing from the products that were pitching him in the past.
“One of the driving principles is that you can plug it, turn it on, and leave it alone, and it should be known how to indexes the art for you,” he said.
In his experience, he enjoys tampering with these devices for a few weeks, but then it becomes tired to continue updating the performance, so he wanted his own canvas to be more self -sufficient.
“It’s going to be on your wall for five years, so it is really really playing well in your life.”
The layer looks like a highly expensive and very niche product, but some enterprise capitalists and entrepreneurs are betting on it. Silently, the Startup gathered $ 5.7 million in Funding from Exc Ventures, Human Ventures, and Slosan & Co., Plus Angels, such as Twitter co-founder Ivan Williams and Scott Belski, co-founder of Behens.
The company’s ambitions are beyond selling hardware to display art. With a layer canvas, the owners have membership access to the collection of art from digital artists, which are partners with layer. Then, royalty is paid to those artists, which are based on their tasks.
“We put the artists first, and it is like the philosophy of the main mission and layer,” Sotira said.
