After the announcement at the end of May that the platform would be experimenting with a new virtual reward system, the discord is now launching it to the public. The purpose of the awards, called ORBS, is to get to click on more interactive advertisements.
Users earn ORB after completing the quests, which involves interacting with advertisements for products or games to obtain virtual items. Users can redeem orbes for digital items in discord shops, such as a three-day nitro credit, an orb-themed profile badge, profile effects, avatar decorations, and more.
According to the discord, jewelry has been popular among examiners, spent and spent during seven weeks of beta period with millions. Statistics from other company suggest that the shop had increased 16 times the purchase for the first time, with 79% of the participants had never bought anything before.
Is called discord Keeping an IPO in mind And to show potential partners, it can be seen that it can maintain a scalable advertising model. Discord is marketing ORBS for advertisers as a simple way to start a search campaign without the need to create its own awards.
Orbs experiment is also possible to attract users who do not have membership to try nitro, as they can use ORBS to buy credit. However, it is not clear whether membership had increased. The company did not respond to a request for the comment, but mentioned that 70% of ORB participants were non -conscious.
