Artificial Intelligence (AI) has reached a tipping point. According to an estimate by American enterprise capital firm Menlo Ventures, people have adopted AI on unprecedented scale, with around two billion users worldwide.
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And yet, very little money is being made, perhaps only $ 12 billion annually, most of that figure is responsible by OpenaiI.
(Disclosure: ZDNET’s original company Ziff Davis filed a case of April 2025 against Openai, alleging that it violates Ziff Davis copyright training and operating its AI system.)
Menlo Ventures stated that the difference between a large number of users and the small amount being earned is “recent consumer technical history is one of the largest and fastest emerging mudification intervals in the technical history.”
Report, “2025: Consumer AI status“Written by Sean Carolol, Amy Wu, CC Gong, Sam Borza, with unwarded help from the cloud sonnet larger language model of Anthropic, is based on a survey organized in the US in the US in April, for Menlon with the participation of 5,031 US adults by firm Morning Consultation.
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The survey found that 61% of American adults used AI in the first six months, and “one in about five trusts it every day.”
The Menlo Ventures team asked the US-based data to conclude that 1.8 billion people have used AI tools globally, of which 600 million people are “daily” entangled with AI. Researchers adjusted global data for the variance around the world in internet access and age distribution, and the region’s AI adoption rates by the region.
At the same time, the team extracted financial data based on media reports, which suggests that OpenIAI is producing $ 10 billion per year, “approximately 800 million monthly active users” and a Chatgpt plus membership price pays $ 20 per month, about 5% user pays for premium access.
Overall, only 3% of people are paying to use consumer-grade AI Prasad, he noted-“A striking low conversion rate.”
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The authors said that the inequality between use and payment for things means that there is a large “white space”. This place is an opportunity to make things that people will gravity, and for which they can also pay.
Authors identified “five categories of daily life”, in which AI is most commonly used. In these categories, “19% of American adults use AI to help adults write emails,” while “another 18% really rely on that they manage lists.”
They are relatively low rates of adoption, they saw, who re -suggested the authors, that there is room for new products and services.
The report states, “AI is useful everywhere, but also to convert a long way to the signaling opportunity for new products to change casual use before the daily habit,” the report states.
No wonder, there is a high percentage for some activities among those who are regular AI users. For example, people who are “regularly engaged in a specific activity” fulfills the task of “making images” up to 34%.
In fact, the “creative” category of AI use, including image building, is becoming a necessary for AI users. These creativity-focused tasks also offer an opportunity for new products and services.
The report stated, “The creative category is rapid AI-country; This is where consumers often adopt special equipment and show a high desire to pay,” the report states.
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“As the polish material becomes easy to produce, the human eye becomes a major discrimination for which is good, fresh or interesting.”
The report continued: “With the new image and video models continuously emerging, users care less about which equipment they use and focus more to focus on how to produce AI, control, edit and refine it.”
Authors cited some new equipment with AI capabilities, such as Higgsfield And ListenThat “explosive revenue growth has been observed because users voluntarily paid for image production, audio production and advanced design.”
At the other end of the spectrum, physical and mental health assistance and management are one of the least used roles for AI. In American adults, only 14% of AIs are used to research health topics, with a total of 71% of those who usually do research on health topics.
And out of 46% for which it is a regular habit to keep an eye on nutrition, only 11% use AI for work.
Authors wrote, “(T) Hayes Number One Paint A Stark Picture: Physical and Mental Health Activities show some lowest AI adopting rates among our adults.” “Bar is high for solutions that handle highly personal information and touch sensitive topics. In this domain, the trust has a real limit.”
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However, the team concluded that, once again, this difference is an opportunity.
“Companies connecting AI’s data intelligence with reliable human care teams are best deployed to score patient trusts, fit insurance models and high quality care.”
The survey also included interesting points on the age of AI use. It turns out that the millennium is the top daily users of AI, more than General Z. users, which seems that authors were surprised.
“While General Z (age 18-28) leads the overall AI adoption as expected, Millennials (age 29-44) emerges as power users, reports more daily use-reports-specific ‘youth = high use’ pattern flipping.”
The authors stated that parents are “unexpected power users”, one of the “most stunning” conclusions.
More than three-fourths (79%) parents AI regularly, vs 54% non-mother-father. Research suggested that parents are “turning to AI to help everyday,” especially millennial parents, who are “in their major working years”.
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The top tasks completed by the parents using AI are “learning/understanding new themes” (28%), “taking and organizing notes” (26%) (26%), and “management of childcare” (34%).
Overall, the use increases, on average, the children of the parents are older, which reflects the growing complexity in the parents’ life, yet another area of ​​the opportunity, the authors concluded.
He wrote, “The adoption pattern that we see among the parents shows that the adoption of the consumer AI only follows the complexity of life-phase,” he wrote.
“It indicates a adoption curve of the shape of” high-enlargement ‘moments of life “, which lover companies can target as wedges for the manufacture of permanent habits.”
