When Esther Hallum welcomed her daughter, slogan in the world, she faced the challenge of discovering trusted brands offering high quality, organic baby formula in the US.
Despite being available for nearly 160 years, the quality of infant formula options in the US still lacks, they believe. Many manufacturers choose the option of skim milk to cut costs, which allows them to add oil to meet nutritional requirements. Many formulas contain palm oil, soy and corn syrup, which are not recommended to infants due to their possible health risks.
For example, Research Corn syrup is added to the increasing risk of obesity, while palm oil is shown Calcium and fat absorption reduction,
“I recovered from the fact that there was not a good, biological baby formula that I was confident that I wanted to feed my daughter in the United States, which is the country in the first world,” Hallm told Techchchan.
For the last seven years, with the help of hallum scientists and pediatric nutritionists, the scratch has been developing its own organic, whole-milling baby formula.
Marks today’s official launch Slogan orgenixWhich meets European and American security standards, and FDA-regulated and USDA-attested. The most important thing is that the formula is free from palm oil, soy, corn syrup, maltodextrin and genetically modified organisms (GMOs), which offers a clean option to their children who are looking to nourish their children with best possible ingredients.
NARA Organics claims that any formula sold in the US is the highest percentage of milk fat, also the lowest percentage of plant-based oils, as the use of whole milk means less oil is required to get the right fat content. The component list on the package includes a “organic vegetable oil mixture” made of organic sunflower, coconut and rapeseed oils, providing essential fatty acids that support healthy growth.
Techcrunch event
San francisco
,
27-29 October, 2025
While there are many brands with organic formulas, such as Bobby and Bihart, these products are manufactured in the US
In contrast, the slogan orgenics chose to not produce its formula in American features, possibly due to previous issues with chronobacter contamination, a germ that can survive in dry foods. In recent years, there has been there many Miss you Baby formula Is associated with the outbreak of the chronobacter.
This is the reason that the company prefers to build its formula in Germany, which is just that the powder is the birthplace of the baby formula.
Chief Marketing Officer Micah Holler explained to Techcrunch that the company’s manufacture uses partner technology “that does not exist anywhere else in the world,” he said.
“An important piece of baby formula, in the context of your shelf life, is how much oxygen you can have oxygen while sealing it. So if you go to features in the US, they are open. When you are filling, canning, and can, they only get out in the open air of convenience.
Nara has acquired a total of $ 32 million from Alleycorp, BBG Ventures, Corazon Ventures, Gingerbread Capital and Torch Capital. Additionally, the company has attracted attention from high-profile celebrity investors, with tennis superstar Serena Williams, “Jane the Virgin” actress Jina Rodriguez and “no one,” Arin and Sara Foster creators have attracted attention to others.
Nikki Hilton is also a fashion designer and philanthropist, an investor and advisor.
Hilton told us, “I breastfeed all my three children, but they all also had a formula.” “Every child and parents are separated, and not all mothers are able to breastfeed due to medical, physical or personal reasons. I think there is so much decision and unnecessary pressure about breastfeeding … It is really exciting to be a part of an innovative brand that is interrupting the baby formula market.”
With this support, the slogan orgenix can place itself as a leading player in the organic formula market, which was almost value $ 20.7 billion It is expected to reach $ 37 billion in 2023 and by 2032.
The formula is now available to buy on the company’s website. Customers can choose a starter bundle for $ 36, including 2 compartments. Alternatively, they can sign up for a subscription that distributes 4 or 6 compartments every 4 weeks, priced at $ 136 or $ 243 respectively. Each can make bottles of about 25 4-inges.
It can also be purchased through the company’s free Mobile applicationWhich was launched by Hallum in 2018. The app is designed to assist users in tracking the required aspects of infant care, including monitoring baby feeding time, keeping a log of wet and dirty diapers and tracking the practice of abdominal time.
As part of its launch, the company is donating more than 1,400 compartments of the baby formula. Good+ foundationA non-profit organization that is working to eliminate poverty multi-generated poverty by supplying essential commodities and services to low-purpose parents and carers.
