Figma acquires AI-powered media generation company VV

Design platform Figma today said it has acquired AI-powered image and video generation company knittedThe startup will join Figma under a new brand called Figma Weave.

Figma said 20 people from VV would join the company, but did not disclose the valuation of the deal. The Tel Aviv-based startup was founded in 2024 and raised $4 million in a seed round in June led by Entry Capital with participation from Designer Fund, Founder Collective, and Fiverr founder Micah Kaufman.

Figma said that Weave will exist as a standalone product for now and in the future, it will be integrated with the rest of the Figma platform under the Figma Weave brand.

VV’s web tools enable users to combine different AI models and provide users with pro editing tools to create high-quality images and videos for use in product mockups or brand styling. Users can edit these media generations with layer editing, adjust lighting, change colors and change angles through gestures to achieve their desired end result.

Users start with an element such as a prompt for image creation on an infinite canvas, view the results of different models, choose an image, and add another prompt for video creation, and see the different results produced by different models. At any time, users can use editing tools to change the appearance of the video. Designers can also combine multiple signals and models to reach their desired output.

The startup offers various models like Seedance, Sora and VO for video and Flux, Ideogram, Nano-Banana and Seadream for image creation.

“This node-based approach brings a new level of craft and control to AI generation. The output can be branched, remixed and refined, combining creative exploration with iteration and craft. The VV team inspired us by the balance between simplicity, accessibility and power. They have also created a tool that is a joy to use,” Figma CEO Dylan Field said in a statement.

There is a demand for AI-powered design platforms to create media creation and design workflow capabilities. Earlier this month, AI search platform Perplexity acquired the team behind Sequoia-backed design platform Visual Electric. In April, Krea announced that it had raised $83 million in multiple rounds from companies like Bain Capital, a16z, and Abstract Ventures.